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	<title>CRM Magazine Blog &#187; social crm</title>
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	<description>A blog from the editors of CRM magazine</description>
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		<title>GUEST BLOG: MyWebGrocer Tries for sCRM for Grocery, But Widget Needs Work</title>
		<link>http://www.destinationcrmblog.com/2010/04/20/mywebgrocer-tries-for-scrm-for-grocery-but-widget-needs-work/</link>
		<comments>http://www.destinationcrmblog.com/2010/04/20/mywebgrocer-tries-for-scrm-for-grocery-but-widget-needs-work/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 20:33:38 +0000</pubDate>
		<dc:creator>Adam Metz, principal, Metz Consulting</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Facebook fan pages]]></category>
		<category><![CDATA[MyWebGrocer.com]]></category>
		<category><![CDATA[ShopRite]]></category>
		<category><![CDATA[social crm]]></category>
		<category><![CDATA[social sales]]></category>

		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3538</guid>
		<description><![CDATA[Many people know that grocery is “1 percent business,” meaning that the typical profit margin is about 1 percent. And there are software vendors like MyWebGrocer who are trying to help the grocery stores of the world get on to the social web. And that’s a noble goal. Except when the engagement doesn’t work, and [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>GUEST BLOG: Defining Social Intelligence</title>
		<link>http://www.destinationcrmblog.com/2010/03/25/guest-blog-defining-social-intelligence/</link>
		<comments>http://www.destinationcrmblog.com/2010/03/25/guest-blog-defining-social-intelligence/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 18:23:12 +0000</pubDate>
		<dc:creator>Zach Hofer-Shall, analyst, Forrester Research</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
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		<category><![CDATA[social intelligence]]></category>
		<category><![CDATA[social media metrics]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[znh]]></category>

		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3499</guid>
		<description><![CDATA[But the real power of social media is that your customers voluntarily share a wealth of data that can drive improvements to your business strategy. Right now, your customers, without any prompting, openly share information that would have taken months of surveys — and lots of money — to collect. As social data continues to pile up, it’s time to start taking these online conversations seriously and use them to inform your customer intelligence.
The concept might sound obvious, because most data-hungry marketers understand the value of their customers’ social data. But based on my research, even though most marketers may collect this data, far fewer actually use it to inform an enterprisewide view of their customers. As any analytical mind knows: collecting data is only the first step.
I’ve talked to dozens of marketers about how they manage data generated from online discussion — the best practices they use, the pitfalls they’ve encountered, and the very cool applications they have for using social media data. In my latest research, I outline the processes and use cases for harnessing social media data to inform your business strategy — a process we call “Social Intelligence.”
Our definition of Social Intelligence:
“The management and analysis of customer data from social sources, used to activate and recalibrate marketing or business programs.”
Social Intelligence involves three steps:
monitoring social media;
collecting and analyzing the content; and
using the insights to inform your strategy.
Social media is so rich in insight, that the varied use cases for Social Intelligence span the organization. Businesses must be sure to share the data, so that all teams can benefit.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Nestle&#8217;s Facebook Community: Going from Semi-Sweet to Dark — Right This Second</title>
		<link>http://www.destinationcrmblog.com/2010/03/19/nestles-facebook-community-going-from-semi-sweet-to-dark-%e2%80%94-right-this-second/</link>
		<comments>http://www.destinationcrmblog.com/2010/03/19/nestles-facebook-community-going-from-semi-sweet-to-dark-%e2%80%94-right-this-second/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 16:42:38 +0000</pubDate>
		<dc:creator>Joshua Weinberger</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
		<category><![CDATA[boycott]]></category>
		<category><![CDATA[communities]]></category>
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		<category><![CDATA[Facebook]]></category>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3489</guid>
		<description><![CDATA[You may have already noticed this or heard about it, but Nestle&#8217;s Facebook fan page is currently witnessing an uprising — or a meltdown, or some other chocolate-themed pun I didn&#8217;t already use in the headline of this post.
I&#8217;ll update as things unfold, but it seems that a Facebook &#8220;fan&#8221; modified a Nestle logo to [...]]]></description>
		<wfw:commentRss>http://www.destinationcrmblog.com/2010/03/19/nestles-facebook-community-going-from-semi-sweet-to-dark-%e2%80%94-right-this-second/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>GUEST-BLOG: Up-Leveling the Conversation: Social Business Insights at #SCRMsummit</title>
		<link>http://www.destinationcrmblog.com/2010/02/18/guest-blog-up-leveling-the-conversation-social-business-insights-at-scrmsummit/</link>
		<comments>http://www.destinationcrmblog.com/2010/02/18/guest-blog-up-leveling-the-conversation-social-business-insights-at-scrmsummit/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 15:30:09 +0000</pubDate>
		<dc:creator>Dr. Natalie Petouhoff, Senior Analyst, Forrester Research</dc:creator>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3323</guid>
		<description><![CDATA[by Dr. Natalie Petouhoff, senior analyst, Forrester Research
Monday, February 15, 2010

The #SCRM Group. That hashtag — which we use to communicate on Twitter — embodies the very essence of what social media is about: genuine, authentic, direct, and real conversations. Being a participant and a practitioner, I thought I would share my observations and thoughts&#8230; [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>GUEST-BLOG: Dumbing Down Social CRM #SCRMsummit</title>
		<link>http://www.destinationcrmblog.com/2010/02/18/guest-blog-dumbing-down-social-crm-scrmsummit/</link>
		<comments>http://www.destinationcrmblog.com/2010/02/18/guest-blog-dumbing-down-social-crm-scrmsummit/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 15:30:01 +0000</pubDate>
		<dc:creator>Prem Kumar Aparanji, principal consultant, CRM, Cognizant Technology Solutions</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3356</guid>
		<description><![CDATA[By Prem Kumar Aparanji, principal consultant, CRM, Cognizant Technology Solutions
Monday, February 15, 2010
I was in the U.S. last week. The journey from Bangalore to Washington, D.C., in itself was quite interesting: A three-hop journey (BLR-DBX-ATL-IAD) that took away ~32 hours of my life, but since I traveled west (&#38; I gained time) I really lost [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>GUEST-BLOG: 7 SCRM Insights That Will Change the World #SCRMsummit</title>
		<link>http://www.destinationcrmblog.com/2010/02/18/guest-blog-7-scrm-insights-that-will-change-the-world-scrmsummit/</link>
		<comments>http://www.destinationcrmblog.com/2010/02/18/guest-blog-7-scrm-insights-that-will-change-the-world-scrmsummit/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 15:12:45 +0000</pubDate>
		<dc:creator>Kathy Herrmann, partner, Pathlight Solutions</dc:creator>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3328</guid>
		<description><![CDATA[By Kathy Herrmann, partner, Pathlight Solutions. The #SCRM community recently practiced what it's been preaching when Paul Greenberg pulled together the top thought leaders in SCRM to a summit in Washington. Many thanks to Paul for being the magnet that pulled us all together — and my personal thanks for including me in the event.

Where to start? First, much to my surprise, we had almost-full attendance despite the snow and travel challenges. I was a local and almost got scared from braving the roads, but knew I needed to be there given the number of stellar attendees. And I’m pretty darned sure that’s what motivated the other attendees to brave the travel tribulations too.

What I loved about the group was the open discussion, and sometimes debate, within the conference room and in the evenings’ various social gatherings. We don’t always agree with each other, but everyone handles the debates with professional courtesy and a willingness to evolve their thoughts. That’s how we all grow. 7 takeaways that struck the loudest chord for me.]]></description>
		<wfw:commentRss>http://www.destinationcrmblog.com/2010/02/18/guest-blog-7-scrm-insights-that-will-change-the-world-scrmsummit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>GUEST-BLOG: The Accidental Community Gathers at the #SCRMsummit</title>
		<link>http://www.destinationcrmblog.com/2010/02/18/guest-blog-the-accidental-community-gathers-at-the-scrmsummit/</link>
		<comments>http://www.destinationcrmblog.com/2010/02/18/guest-blog-the-accidental-community-gathers-at-the-scrmsummit/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 12:23:00 +0000</pubDate>
		<dc:creator>Brent Leary, cofounder and partner, CRM Essentials</dc:creator>
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		<category><![CDATA[Prem Kumar Aparanji]]></category>
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		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[Soffer]]></category>
		<category><![CDATA[Sullivan]]></category>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3322</guid>
		<description><![CDATA[By Brent Leary, cofounder and partner, CRM Essentials
Friday, February 12, 2010
I&#8217;m writing this while on a plane, flying back to Atlanta from Baltimore. I&#8217;m coming back home from BPT Partners&#8217; Social CRM training event that was headed up by Paul Greenberg (aka The Frientor of CRM). The event was held in Herndon, Va., a stone&#8217;s throw [...]]]></description>
		<wfw:commentRss>http://www.destinationcrmblog.com/2010/02/18/guest-blog-the-accidental-community-gathers-at-the-scrmsummit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>GUEST-BLOG: Defining and Refining Social CRM at the #SCRMsummit</title>
		<link>http://www.destinationcrmblog.com/2010/02/18/guest-blog-defining-and-refining-social-crm-at-the-scrmsummit/</link>
		<comments>http://www.destinationcrmblog.com/2010/02/18/guest-blog-defining-and-refining-social-crm-at-the-scrmsummit/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 12:17:17 +0000</pubDate>
		<dc:creator>Mike Fauscette, Group Vice President, Software Business Solutions, IDC</dc:creator>
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		<category><![CDATA[Prem Kumar Aparanji]]></category>
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		<category><![CDATA[Scott Rogers]]></category>
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		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social networking]]></category>
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		<category><![CDATA[Wurtz]]></category>

		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3319</guid>
		<description><![CDATA[By Michael Fauscette, group vice president, software business solutions, IDC
Monday, February 15, 2010
Last week, I joined a group of social CRM thought leaders — and representatives from 14 software vendors — for a two-day social CRM summit. The event, led by noted CRM author, blogger, and consultant Paul Greenberg and BPT Partners, was held in Herndon, Va. [...]]]></description>
		<wfw:commentRss>http://www.destinationcrmblog.com/2010/02/18/guest-blog-defining-and-refining-social-crm-at-the-scrmsummit/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>GUEST-BLOG: The State of Social CRM: 6 Takeaways from #SCRMsummit</title>
		<link>http://www.destinationcrmblog.com/2010/02/12/guest-blog-the-state-of-social-crm-6-takeaways-from-scrmsummit/</link>
		<comments>http://www.destinationcrmblog.com/2010/02/12/guest-blog-the-state-of-social-crm-6-takeaways-from-scrmsummit/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 01:43:01 +0000</pubDate>
		<dc:creator>Brian Vellmure, business strategist, Free CRM Strategies</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3308</guid>
		<description><![CDATA[By Brian Vellmure, FreeCRMstrategies,  @CRMstrategies on Twitter

February 12, 2010
One of the worst snowstorms in the  history of our Nation’s capital, the most flight cancellations since  9/11 (almost 6,000), and the closure and inaccessibility of a pre-booked  venue were the circumstances surrounding BPT Partners&#8217; Social  CRM Certification Training, better known to [...]]]></description>
		<wfw:commentRss>http://www.destinationcrmblog.com/2010/02/12/guest-blog-the-state-of-social-crm-6-takeaways-from-scrmsummit/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Online Collaboration Personified</title>
		<link>http://www.destinationcrmblog.com/2009/12/15/online-collaboration-personified/</link>
		<comments>http://www.destinationcrmblog.com/2009/12/15/online-collaboration-personified/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 15:34:49 +0000</pubDate>
		<dc:creator>Christopher Musico</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
		<category><![CDATA[Acrobat.com]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[Brightidea]]></category>
		<category><![CDATA[Buzzword]]></category>
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		<category><![CDATA[customer engagement]]></category>
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		<category><![CDATA[social]]></category>
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		<category><![CDATA[WebStorm]]></category>

		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3236</guid>
		<description><![CDATA[With the explosion of social media, the idea of customer engagement is taking on an entirely new meaning than simply offering a 1-800 number. Adobe, recognizing that it wanted to establish Acrobat.com &#8212; a suite of online collaboration tools &#8212; as a major player in that market, had to turn users into loyal evangelists.
A suggestion [...]]]></description>
		<wfw:commentRss>http://www.destinationcrmblog.com/2009/12/15/online-collaboration-personified/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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	</channel>
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