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	<title>CRM Magazine Blog &#187; sales</title>
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	<link>http://www.destinationcrmblog.com</link>
	<description>A blog from the editors of CRM magazine</description>
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		<title>The Tweetstream: CRM Evolution 2009 #CRMe09</title>
		<link>http://www.destinationcrmblog.com/2009/09/01/the-tweetstream-crm-evolution-2009-crme09/</link>
		<comments>http://www.destinationcrmblog.com/2009/09/01/the-tweetstream-crm-evolution-2009-crme09/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 07:43:37 +0000</pubDate>
		<dc:creator>Joshua Weinberger</dc:creator>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=2391</guid>
		<description><![CDATA[During the CRM Evolution 2009 conference in New York last week, the CRM magazine staff twittered its collective fingers off — as did many of our fellow attendees (thank you all very much for that!).
Across the magazine&#8217;s @CRMe09 Twitter channel, staffers&#8217; own personal accounts (when spotty Internet access forced us to our account-specific smartphones), and [...]]]></description>
		<wfw:commentRss>http://www.destinationcrmblog.com/2009/09/01/the-tweetstream-crm-evolution-2009-crme09/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketo Releases eBook on Lead Nurturing</title>
		<link>http://www.destinationcrmblog.com/2009/08/10/marketo-releases-lead-nurturing-ebook/</link>
		<comments>http://www.destinationcrmblog.com/2009/08/10/marketo-releases-lead-nurturing-ebook/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 17:18:17 +0000</pubDate>
		<dc:creator>Jessica Tsai</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
		<category><![CDATA[eBook]]></category>
		<category><![CDATA[Jon Miller]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=2279</guid>
		<description><![CDATA[Early last week, marketing solutions provider Marketo released its &#8220;Definitive Guide to Lead Nurturing&#8221; (the word &#8220;definitive,&#8221; however, may refer to its aim to be exhaustive rather than a finite solution &#8212; the vendor plans on updating this guide at least biannually, according to Jon Miller, vice president of marketing at Marketo).
The guide may be [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Can Going Green Improve Sales?</title>
		<link>http://www.destinationcrmblog.com/2009/07/24/can-going-green-improve-sales/</link>
		<comments>http://www.destinationcrmblog.com/2009/07/24/can-going-green-improve-sales/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 14:25:25 +0000</pubDate>
		<dc:creator>Christopher Musico</dc:creator>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=2212</guid>
		<description><![CDATA[Back in late June, I wrote a story for our Web site, www.destinationCRM.com, about Interaction Process Automation (IPA), the latest offering from Interactive Intelligence.
Shortly thereafter, I was able to catch up with Geoff Calhoun, director of information technology at AccuQuote, since his company will be implementing IPA. Here are his thoughts on why his company [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Twitter Stream from DMDays &amp; 140Conf</title>
		<link>http://www.destinationcrmblog.com/2009/06/18/twitter-stream-from-dmdays-140conf/</link>
		<comments>http://www.destinationcrmblog.com/2009/06/18/twitter-stream-from-dmdays-140conf/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 15:34:38 +0000</pubDate>
		<dc:creator>Jessica Tsai</dc:creator>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=2118</guid>
		<description><![CDATA[Now that social media is hitting the mainstream, suddenly people are finding that it&#8217;s cool to be a nerd (To be honest, I think the nerds already knew that they were cool when they started to bring &#8220;sexy&#8221; into their vernacular&#8211;that is, you know, in addition to the millions they were making off of something [...]]]></description>
		<wfw:commentRss>http://www.destinationcrmblog.com/2009/06/18/twitter-stream-from-dmdays-140conf/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Social Media Maturity Model: Information Wants to Find You</title>
		<link>http://www.destinationcrmblog.com/2009/06/16/social-media-maturity-model-information-wants-to-find-you/</link>
		<comments>http://www.destinationcrmblog.com/2009/06/16/social-media-maturity-model-information-wants-to-find-you/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 15:35:38 +0000</pubDate>
		<dc:creator>Larry Ritter, senior VP &#38; general manager, Sage CRM Solutions</dc:creator>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=1943</guid>
		<description><![CDATA[By Larry Ritter, senior vice president &#038; general manager, Sage CRM Solutions. CRM magazine's Social Media Maturity Model illustrates how the very nature of exchanging information is changing, rapidly. During CRM 101, businesses had much of the control over communication as prospects typically learned from, and potentially became motivated by, information that was pushed to them. As we move further along the maturity curve, prospects are gathering more and more kinds of information outside of the selling organization’s influence to make their business and purchasing decision with. This shift may be a challenge for some, but overall it’s good. It’s a natural evolution aided by technology companies and individuals who assert themselves by publishing and sharing their opinions. It’s also an opportunity for more open communication, problem solving and collaborating among businesses and their customers. Information has always been the main catalyst for CRM. Over time, we’ve experienced several iterations of learning how to manage increasing amounts of information. As we consider social media, the world of information is too big and too fast to digest by searching alone. We need a new kind of organization and efficiency. The natural evolution of CRM is to better manage information by teaching it to find us, and then doing something meaningful and profitable with it.]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Social Media Maturity Model: The Chart Is Flat. Social Media Isn&#8217;t.</title>
		<link>http://www.destinationcrmblog.com/2009/06/15/social-media-maturity-model-the-chart-is-flat-social-media-isnt/</link>
		<comments>http://www.destinationcrmblog.com/2009/06/15/social-media-maturity-model-the-chart-is-flat-social-media-isnt/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 23:54:36 +0000</pubDate>
		<dc:creator>Marshall Lager, contributor, CRM magazine</dc:creator>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=1942</guid>
		<description><![CDATA[The weakness of any chart like this one is that it’s static and two-dimensional. Really explaining what it’s getting at requires more than any graphic designer can provide: It requires conversation, which is why we’re all here.]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Social Media Maturity Model: The Singularity Is 5 Years Away</title>
		<link>http://www.destinationcrmblog.com/2009/06/15/social-media-maturity-model-the-singularity-is-5-years-away/</link>
		<comments>http://www.destinationcrmblog.com/2009/06/15/social-media-maturity-model-the-singularity-is-5-years-away/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 20:00:09 +0000</pubDate>
		<dc:creator>Michael Idinopulos, vice president, customer success, Socialtext</dc:creator>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=1930</guid>
		<description><![CDATA[By Michael Idinopulos, vice president, customer success, Socialtext. I love CRM magazine's Social Media Maturity Model, but it doesn't go far enough. Social media will not only alter the way companies work within existing silos; it will fundamentally redraw the org chart. The Maturity Model is basically my own Social Software Value Matrix on steroids. The CRM team has taken my concept of social software evolution, and broken it out by corporate function: Sales, Marketing, PR, and Service. The Model takes as its starting point the categories which define today's corporate interactions (Sales, Marketing, PR, and Service).
But here's the rub: In five years, those aren't going to be the categories. So how will companies be organized in five years? As public interaction becomes more ubiquitous and transparent, I predict that companies will increasingly organize around expertise, using categories such as: Thought Leadership; Technical Expertise; Relationship Management; and Transactions. The people driving the conversations will be the people who have something to say, and they won't need a lot of corporate apparatus to help them say it.]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Social Media Maturity Model: &#8220;One (Social) Ring to Rule Them All&#8221;</title>
		<link>http://www.destinationcrmblog.com/2009/06/15/social-media-maturity-model-one-social-ring-to-rule-them-all/</link>
		<comments>http://www.destinationcrmblog.com/2009/06/15/social-media-maturity-model-one-social-ring-to-rule-them-all/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 17:11:22 +0000</pubDate>
		<dc:creator>Prem Kumar Aparanji, principal consultant, CRM, Cognizant Technology Solutions</dc:creator>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=1932</guid>
		<description><![CDATA[By Prem Kumar Aparanji, principal consultant, CRM, Cognizant Technology Solutions. In CRM magazine's Social Media Maturty Model, CRM in conjunction with social media has been put in the era of social functionality. The customer has become empowered and is challenging businesses with a communication channel that, for a change, the customer is capable of wielding more effectively than businesses are. Social media is a channel where the customer controls the conversation. Messages are flowing currently from customers to the business and from customer to customer! We're talking about the mother of all conversations here — social conversations.
We cannot saddle this horse of a conversation any more than J.R.R. Tolkein's Rohirrim or Gandalf The White could have saddled Shadowfax — the Great Lord of the Horses, descendent of Felarof, of the race of the Mearas, the greatest of all horses of Tolkein's Middle-Earth.
As it happens, Gandalf did ride Shadowfax — but not by dominating or saddling it. He had to friend Shadowfax first. He spoke with the Great Lord of Horses — not to it. He gained Shadowfax's trust, built a relationship of mutual respect (maybe even friendship), and cared for it as it did him.]]></description>
		<wfw:commentRss>http://www.destinationcrmblog.com/2009/06/15/social-media-maturity-model-one-social-ring-to-rule-them-all/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Social Media Maturity Model: The Mutation of Social Media</title>
		<link>http://www.destinationcrmblog.com/2009/06/13/social-media-maturity-model-the-mutation-of-social-media/</link>
		<comments>http://www.destinationcrmblog.com/2009/06/13/social-media-maturity-model-the-mutation-of-social-media/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 18:05:49 +0000</pubDate>
		<dc:creator>Oliver Marks, founder, Oliver Marks &#38; Associates</dc:creator>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=1915</guid>
		<description><![CDATA[By Oliver Marks, founder, Oliver Marks &#038; Associates. This chart works well on a number of levels for me, but first some big-picture stuff on the topic of "the social customer." June is CRM's so-called social media issue ...but I have an issue with "social media" itself. What is it exactly? Social media is one of these catch-all phrases that seems to mutate — much as Web 2.0 did over time — and diffuse, and there's a danger in that. My point: The "conversation," like the ones in a crowded bar, depends totally on the quality and active participation of a representative cross-section of engaged people.]]></description>
		<wfw:commentRss>http://www.destinationcrmblog.com/2009/06/13/social-media-maturity-model-the-mutation-of-social-media/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Social Media Maturity Model: Moving Communication from Dictation to Collaboration</title>
		<link>http://www.destinationcrmblog.com/2009/06/12/social-media-maturity-model-moving-communication-from-dictation-to-collaboration/</link>
		<comments>http://www.destinationcrmblog.com/2009/06/12/social-media-maturity-model-moving-communication-from-dictation-to-collaboration/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 02:03:02 +0000</pubDate>
		<dc:creator>Ryan Zuk, APR, senior media and analyst relations manager, Sage CRM Solutions</dc:creator>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=1913</guid>
		<description><![CDATA[By Ryan Zuk, senior media and analyst relations manager, Sage CRM Solutions. Now more than ever, we need to get to know our people better, learn what motivates them, and use this information to create connections that sustain and grow successful businesses. Genuine conversations remain the best way to do this, despite all the fancy Web and social networking tools now available to us. To successfully relate to customers in our right-now, no-waiting economy, indirect communication needs to give way to direct communication, and, as the Social Media Maturity Model indicates in its upper-right quadrant, dictating needs to evolve into collaborating.]]></description>
		<wfw:commentRss>http://www.destinationcrmblog.com/2009/06/12/social-media-maturity-model-moving-communication-from-dictation-to-collaboration/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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