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	<title>CRM Magazine Blog &#187; Oracle</title>
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	<link>http://www.destinationcrmblog.com</link>
	<description>A blog from the editors of CRM magazine</description>
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		<title>GUEST-BLOG: Summits Aren&#8217;t Always the Peak, and the New Doesn&#8217;t Always Fully Displace the Old</title>
		<link>http://www.destinationcrmblog.com/2009/12/11/guest-blog-summits-arent-always-the-peak-and-the-new-doesnt-always-fully-displace-the-old/</link>
		<comments>http://www.destinationcrmblog.com/2009/12/11/guest-blog-summits-arent-always-the-peak-and-the-new-doesnt-always-fully-displace-the-old/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 20:05:09 +0000</pubDate>
		<dc:creator>Denis Pombriant, founder and managing principal, Beagle Research Group</dc:creator>
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		<category><![CDATA[mainframe computers]]></category>
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		<category><![CDATA[Oracle]]></category>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3207</guid>
		<description><![CDATA[By Denis Pombriant, founder and managing principal, Beagle Research Group. After a few months of vendor meetings for the analyst community in which each took us to the mountaintop to survey — via PowerPoint — their future visions for the valley below, I am almost all summitted out.

The religious reference struck me yesterday at SAP’s, very good, analyst summit in Boston because, like some religious conversions, there seems to be a necessary pain component intended to make the conversion stick. In most analyst summit meetings the pain comes from sitting still for many hours of the aforementioned PowerPoint presentations. The biggest impression I came away with was intramural since, having been to Oracle OpenWorld and Dreamforce, I'm in a mood to compare, contrast, synthesize, and perhaps even prescribe. SaaS computing has won the battle, maybe even the war, but the victory is not enough to secure a homogeneous peace. Translation: SaaS is important and the future of software, but there are multiple reasons why it will not reign supreme, not for a while at least.
There are still some 6,600 mainframe computers not only in existence but in use and it will be some time before the population dwindles to the point that, like the B-24, there is a small handful of them capable of doing what they do. The same is likely for premises-based enterprise software.

It’s not that on-demand technologies can’t do everything that the premise-based products can, rather it is that the premise-based solution vendors have examined alternatives and decided that retrofitting their wares with some of the best benefits of SaaS is enough for the moment. It is also because customers of some application types are not ecstatic about sending their applications to the cloud.

We’ve achieved a kind of status quo between premises-based solutions and the cloud. The frontier will keep moving to the clouds but there is life in the old paradigm. And I suspect this will be a good thing as we turn some of our attention from software wars to the substantive questions of how we do business after the bubble and its burst, as liquidity remains a serious challenge and, in the wake of Copenhagen, in a world more acutely conscious of sustainability.]]></description>
		<wfw:commentRss>http://www.destinationcrmblog.com/2009/12/11/guest-blog-summits-arent-always-the-peak-and-the-new-doesnt-always-fully-displace-the-old/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>EXCLUSIVE: Social CRM Vendors Don&#8217;t Walk The Talk (Guest-Blog by Jeremiah Owyang)</title>
		<link>http://www.destinationcrmblog.com/2009/12/07/exclusive-social-crm-vendors-dont-walk-the-talk-guest-blog-by-jeremiah-owyang/</link>
		<comments>http://www.destinationcrmblog.com/2009/12/07/exclusive-social-crm-vendors-dont-walk-the-talk-guest-blog-by-jeremiah-owyang/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 18:26:40 +0000</pubDate>
		<dc:creator>Jeremiah Owyang, partner, Altimeter Group</dc:creator>
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		<category><![CDATA[landing page]]></category>
		<category><![CDATA[lithium]]></category>
		<category><![CDATA[microsoft]]></category>
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		<category><![CDATA[Oracle]]></category>
		<category><![CDATA[product page]]></category>
		<category><![CDATA[Ray Wang]]></category>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3173</guid>
		<description><![CDATA[by Jeremiah Owyang, partner, Altimeter Group. Surveying the Social CRM Industry. At the Altimeter Group, business partner Ray Wang (focused on enterprise strategy) and I (customer strategy) are undertaking a major project for a client in the nascent social CRM arena. We’re surveying the landscape to learn about a variety of vendors in the space, and to assess their capabilities and deployments. A small portion of our survey involves seeing who’s eating their own dog food, and truly demonstrating they understand the "social" aspect of social CRM — by living it.

Companies That Sell Social CRM Should Demonstrate Credibility by Living It: While critics may be quick to cite the mere inclusions of a blog or community to a product landing page, the message goes much deeper. Social CRM isn’t just about bolting on a plugin to your system like a new air foil on your minivan but instead is a new way of doing business. The promise of social CRM — responding, anticipating, and making the commitment to improve products and services — says that companies are truly listening to their customers wherever those customers are. Vendors that are assisting brands in bringing this promise to the marketplace need to demonstrate they fully understand the ramifications of social CRM — not just a keyword checklist of the buzzword du jour.

Criteria: How We Graded the Social CRM Vendors
There are four major areas of assessment:
Simple sharing of social content from the corporate product page.
Surfacing a developer or business community, and a look inside of the discussions in each community, with bonus points for integration with product page.
Thought leadership with relevant blogs on the subject, and a gauge of their level of interaction and any Twitter accounts they may have.
A subjective look at the overall page experience in the context of a company that’s offering a "social experience."
Findings: Overall, Social CRM Vendors Aren’t Walking the Talk
To pass, companies needed to receive greater than a .5 in each category for a total score of 2.0 plus making Lithium the only vendor to pass.
The product pages are devoid of true social interaction, and none of them actually surface discussions about how the market is even talking about them.
Marketing machine Salesforce.com demonstrated it isn't engaging in a social experience on its own product pages.
The typical enterprise-looking design of SAP and Microsoft stayed consistent with "boring" social experiences.
Although Oracle’s bland Web experience looks like it’s designed for the mediaphobes, there are links to communities and to thought-leadership blogs.
Lithium integrated social throughout the experience.
RightNow Technologies demonstrated thought leadership through executive blogs.
Honorable mention to Jive Software for engaging online video that captures the spirit of the Social CRM movement.
We know that soon every Web page will be social, even if you don’t choose for it to be, so companies should enable features that allow Web sites to have conversations. Social CRM vendors that want to demonstrate to the market their expertise in this space should gear up to demonstrate they have the ability to practice what they preach — because, for now, it doesn’t show.]]></description>
		<wfw:commentRss>http://www.destinationcrmblog.com/2009/12/07/exclusive-social-crm-vendors-dont-walk-the-talk-guest-blog-by-jeremiah-owyang/feed/</wfw:commentRss>
		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>ARCHIVE: destinationCRMblog.com Posts, October 2009</title>
		<link>http://www.destinationcrmblog.com/2009/11/24/archive-destinationcrmblog-com-posts-october-2009/</link>
		<comments>http://www.destinationcrmblog.com/2009/11/24/archive-destinationcrmblog-com-posts-october-2009/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 19:06:45 +0000</pubDate>
		<dc:creator>Joshua Weinberger</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=2758</guid>
		<description><![CDATA[So here's a new feature: We're going to start aggregating each month's posts, for easier reference.

We'll start this off with a few groupings from the month of October — which, if you'll permit a moment of horn-blowing, I have to say I'm really proud of. We covered a lot of ground in the month, literally and figuratively, with staffers filing on-the-scene dispatches from nearly a dozen events at various locations nationwide, and guest-blogposts from not only our regular contributors but several newcomers as well.

October also marks the introduction of these monthly archives (which, one hopes, will appear sooner after the end of each month), and compendiums of coverage from all the big events (which, one hopes, will appear sooner after the end of each event). In the Comments below, I hope you'll let us know if we're giving you the kind of material you want.]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>GUEST-BLOG: SugarCRM Calls Salesforce.com&#8217;s Cloud a &#8220;Smokescreen&#8221; #df09</title>
		<link>http://www.destinationcrmblog.com/2009/11/18/guest-blog-sugarcrm-calls-salesforce-coms-cloud-a-smokescreen-df09/</link>
		<comments>http://www.destinationcrmblog.com/2009/11/18/guest-blog-sugarcrm-calls-salesforce-coms-cloud-a-smokescreen-df09/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 20:20:19 +0000</pubDate>
		<dc:creator>Denis Pombriant, founder and managing principal, Beagle Research Group</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3115</guid>
		<description><![CDATA[
By Denis Pombriant, founder and managing principal, Beagle Research Group 




SugarCRM&#8217;s satirical send-up of Marc Benioff&#8217;s &#8220;Behind the Cloud&#8221; memoir, distributed today at Salesforce.com&#8217;s Dreamforce conference 


Salesforce.com&#8217;s Dreamforce conference has barely opened its doors and there’s already plenty of howling going on.
Yesterday, I reported that Microsoft had set up an ersatz truth squad for the [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Tweetstream: Salesforce.com&#8217;s 3rd Quarter Call #df09</title>
		<link>http://www.destinationcrmblog.com/2009/11/18/the-tweetstream-salesforce-coms-3rd-quarter-call/</link>
		<comments>http://www.destinationcrmblog.com/2009/11/18/the-tweetstream-salesforce-coms-3rd-quarter-call/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 18:36:57 +0000</pubDate>
		<dc:creator>Joshua Weinberger</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
		<category><![CDATA[#df09]]></category>
		<category><![CDATA[accounts]]></category>
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		<category><![CDATA[behind the cloud]]></category>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3096</guid>
		<description><![CDATA[At Salesforce.com's Dreamforce conference in San Francisco's Moscone Center, CRM Associate Editor Jessica Tsai is live-twittering Marc Benioff's opening keynote as we speak — find her tweetstream at @jesstsai, and the conference hashtag is #df09; her coverage will appear here on the blog and over at destinationCRM.com for the rest of the week.

Meanwhile, we thought we'd thrill you with the live-twittering from the company's conference call with media and analysts last night to discuss its third-quarter financial results.

Benioff and CFO Graham Smith were on the call, and you can find my tweets after the jump.

But first, a teaser — and Comment bait:

Tu 11/17 Promising a major, MAJOR pair of surprise guests on Thursday at #df09. #Benioff
Tu 11/17 [Any guesses about #Benioff's teaser? @ciscosystems' John Chambers? @Google's Brin/Page? Leave them in the Comments, below...]
Tu 11/17 One last guess (for now) abt the "major, MAJOR" guests #Benioff teased for #df09 on Th: #Apple's Steve Jobs? [Benioff talks at length in his new book about his admiration for Jobs, dating back to Benioff's short stint at Apple in the ’80s.]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>A Keynote That Will Pump (Clap) You Up</title>
		<link>http://www.destinationcrmblog.com/2009/10/14/a-keynote-that-will-pump-clap-you-up/</link>
		<comments>http://www.destinationcrmblog.com/2009/10/14/a-keynote-that-will-pump-clap-you-up/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 20:51:27 +0000</pubDate>
		<dc:creator>Lauren McKay</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
		<category><![CDATA[Arnold Schwarzenegger]]></category>
		<category><![CDATA[california]]></category>
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		<category><![CDATA[Denis Pombriant]]></category>
		<category><![CDATA[Fusion Apps]]></category>
		<category><![CDATA[Governator]]></category>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=2684</guid>
		<description><![CDATA[Last year it was Olympic Gold Medalist Michael Phelps. This year, Oracle Cofounder, Chairman, and Chief Executive Officer Larry Ellison, is bringing The Terminator, Kindergarten Cop, and California Governor Arnold Schwarzenegger on stage to discuss innovation. 

Ellison is also said to be addressing Oracle&#8217;s Fusion Apps during the afternoon keynote. What exactly he will be [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Hello From OpenWorld &#8216;09</title>
		<link>http://www.destinationcrmblog.com/2009/10/12/hello-from-openworld-09/</link>
		<comments>http://www.destinationcrmblog.com/2009/10/12/hello-from-openworld-09/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 15:25:32 +0000</pubDate>
		<dc:creator>Lauren McKay</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=2628</guid>
		<description><![CDATA[Hello from Oracle&#8217;s 2009 user conference, OpenWorld. This week I aim to bring you an insane amount of coverage from the conference. I&#8217;m flying solo this year, &#8212; Managing Editor Josh Weinberger is crushed he couldn&#8217;t make it this year &#8212; but you can bet I&#8217;ll be Twittering my thumbs off on the @destinationCRM channel. In [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>GUEST-BLOG: Oracle and Salesforce.com Duke It Out in Service</title>
		<link>http://www.destinationcrmblog.com/2009/09/09/guest-blog-oracle-and-salesforce-com-duke-it-out-in-service/</link>
		<comments>http://www.destinationcrmblog.com/2009/09/09/guest-blog-oracle-and-salesforce-com-duke-it-out-in-service/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 22:11:37 +0000</pubDate>
		<dc:creator>Denis Pombriant, founder and managing principal, Beagle Research Group</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=2480</guid>
		<description><![CDATA[Oracle and Salesforce.com Duke It Out in Service. By Denis Pombriant. On Tuesday, Oracle announced integration between Oracle CRM On Demand and InQuira’s Web self-service applications. According to the press release, the integration lets customers go seamlessly from self-service to live-agent–assisted service — a big deal because it enables customers to escalate their service requests and also provides the service agent with a warm case full of basic information about both the customer and the problem. This completes a trip started with integration, announced last year, between InQuira and Oracle’s on-premises service and support systems.

Meanwhile, on Wednesday Salesforce.com redeemed a promise made when it announced the acquisition of InStranet (in August 2008). Salesforce.com said today that it has successfully ported InStranet's technology to its cloud platform; customers can now use all of that cloud-platform functionality, such as user-interface development and customization tools, as well as workflow and approvals and the platform's knowledge-publishing capability. It's been a few years since Salesforce.com has seen a challenge to the degree now posed by Oracle, but following last week's launch of its Contact Manager Edition, Salesforce.com has had two consecutive weeks with big announcements. Simply put, while both sides are investing heavily in research and development and have the goods to show for it, I would give the edge to Salesforce.com for the moment, just based on raw sex appeal.

But two weeks is just a snapshot. Oracle OpenWorld is coming in October, and Dreamforce is in November. Expect some fireworks.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>DEVELOPING: Oracle Reported to Expand On-Demand Portfolio</title>
		<link>http://www.destinationcrmblog.com/2009/05/01/developing-oracle-reported-to-expand-on-demand-portfolio/</link>
		<comments>http://www.destinationcrmblog.com/2009/05/01/developing-oracle-reported-to-expand-on-demand-portfolio/#comments</comments>
		<pubDate>Fri, 01 May 2009 16:51:57 +0000</pubDate>
		<dc:creator>Joshua Weinberger</dc:creator>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=1523</guid>
		<description><![CDATA[We don&#8217;t have details yet &#8212; or even official confirmation &#8212; but The Wall Street Journal is reporting [registration required] that Oracle is planning to dramatically expand its portfolio of on-demand offerings, often referred to as software-as-a-service (SaaS). A decade after online-only pioneer Salesforce.com and others began to make inroads into on-demand business software, the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>GUEST BLOG: News Analysis: Oracle Acquires Sun, Enters Open-Source and High-End Computing Markets</title>
		<link>http://www.destinationcrmblog.com/2009/04/23/guest-blog-news-analysis-oracle-acquires-sun-enters-open-source-and-high-end-computing-markets/</link>
		<comments>http://www.destinationcrmblog.com/2009/04/23/guest-blog-news-analysis-oracle-acquires-sun-enters-open-source-and-high-end-computing-markets/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 14:54:11 +0000</pubDate>
		<dc:creator>Ray Wang, partner, Altimeter Group</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=1431</guid>
		<description><![CDATA[Oracle announced a $7.4 billion deal for Sun Microsystems just a few weeks after the IBM deal for Sun fell through. Oracle now controls a significant major open-source alternative and a nice piece of the high-end computing business.

These open-source components have been viewed as the alternative to the dominance of the Big 4 or MISO (Microsoft, IBM, SAP, and Oracle). Oracle also gains an innovation engine with the assets of Sun’s Labs groups, which have pioneered a series of innovations that include potential enterprise solutions for the virtual world.]]></description>
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