By Denis Pombriant, founder and managing principal, Beagle Research Group
Summit must be the secular name our species came up with when we decided that certain business meetings had to have the same weight as religious conversions.
I’m not trying to be contentious by using this vaguely religious metaphor, so please consider me a radical centrist. But after a few months of vendor meetings for the analyst community in which each took us to the mountaintop to survey — via PowerPoint — a future vision for the valley below, I am almost all summitted out.
The religious reference struck me this week at the SAP Summit, the vendor’s very good analyst gathering in Boston, because, like some religious conversions, there seems to be a necessary pain component intended to make the conversion stick. (In most analyst meetings, the pain comes from sitting still for many hours of the aforementioned PowerPoint presentations.)
So, what did I learn? Well, lots — though I’m a CRM guy and much of what was proffered involved visions of a broader valley. The biggest impression I came away with was intramural since, having been to this year’s Oracle OpenWorld and Salesforce.com’s Dreamforce, I’m in a mood to compare, contrast, synthesize, and perhaps even prescribe.
 "Will It Blend?" What do you get when you puree a season's worth of vendor events?
Put everything I saw at these and other conclaves into a food processor, run it on high until something resembling peanut butter forms, and the result, to me, looks like this:
Software-as-a-service (SaaS) computing has won the battle, maybe even the war, but the victory is not enough to secure a homogeneous peace.
Translation: SaaS is important and remains the future of software, but there are multiple reasons why it will not reign supreme — not for a while at least.
[More, after the jump...]
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Tags: #df09, #sapsummit, analyst community, analyst relations, analysts, azure, b-24, beagle, beagle research, beagle research group, benioff, Boston, briefing, cannes, ceo, cloud, cloud computing, conference, copenhagen, customers, data migration, Denis Pombriant, dreamforce, enterprise cloud computing, founder, freebie, giveaway, graham smith, jobs, john chambers, mainframe computers, mainframes, Marc Benioff, microsoft, Microsoft Azure, on-demand, on-premises, OOW, oow09, openworld, Oracle, oracle openworld, pombriant, pr, premises-based, SaaS, sage, salesforce, salesforce.com, San Francisco, SAP, sap summit, satire, sfdc, Siebel, siebel systems, smoke screen, smokescreen, software-as-a-service, spoof, status quo, steve jobs, stunt, SugarCRM, summit, sustainability, tco, third quarter, total cost of ownership, Twitter, user conference, users, vendor meetings, vendor vultures
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November 24th, 2009 by Joshua Weinberger |
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So here’s a new feature: We’re going to start aggregating each month’s posts, for easier reference.
We’ll start this off with a few groupings from the month of October — which, if you’ll permit a moment of horn-blowing, I have to say I’m really proud of. We covered a lot of ground in the month, literally and figuratively, with staffers filing on-the-scene dispatches from nearly a dozen events at various locations nationwide, and guest-blogposts from not only our regular contributors but several newcomers as well.
October also marks the introduction of these monthly archives (which, one hopes, will appear sooner after the end of each month), and compendiums of coverage from all the big events (which, one hopes, will appear sooner after the end of each event). In the Comments below, I hope you’ll let us know if we’re giving you the kind of material you want.
For starters, here’s a blog-only exclusive, one I hope you’ve been watching all along:
Eric Barkin’s “Eric Across America” series of blogposts, a firsthand look at JetBlue’s “All-You-Can-Jet” promotion from the perspective of a participant:
And our posts from this year’s Oracle OpenWorld #oow09:
The rest of the month’s posts — including coverage from The Conference Board’s Social Media Summit, the DMA 2009 show, eMetrics ‘09, the RightNow Summit ‘09, and Forrester Research’s Forrester Consumer Forum — are after the jump.
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Tags: #cbsm, #dma09, #dsc09, #emetrics09, #emterics, #fcf09, #rn09, #rnow09, #rnowuc, #rnowuc09, beagle, beagle research group, behavior, behavioral data, Best Buy, bpm, business process, business process monitoring, california, CEM, ceo, communities, complaints, consumer behavior, coverage, credit cards, CRM, customer business processes, customer communities, customer experience, customer experience management, customer service, customer service agent, customer service vendors, cx, Denis Pombriant, digital strategies conference, disgruntled, DMA, executive, executive transition, experience, floh, forrester, Forrester Research, guest blog, JetBlue, lager, lists, Marshall Lager, netsuite, on location, oow09, openworld, Oracle, oracle openworld, oracle openworld 2009, parature, partners, partnerships, passenger, Pizza Hut, pombriant, rightnow, RightNow Summit, rightnow summit '09, RNOW, SaaS, salesforce, salesforce.com, sfdc, social, Social media, social media summit, socialmedia, software-as-a-service, third idea, transition, travel, tweetsream, Twitter, twitter lists, twitterfeed, user conferences, vendor, vendor partnerships, virgin america
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By Denis Pombriant, founder and managing principal, Beagle Research Group

- SugarCRM’s satirical send-up of Marc Benioff’s “Behind the Cloud” memoir, distributed today at Salesforce.com’s Dreamforce conference
Salesforce.com’s Dreamforce conference has barely opened its doors and there’s already plenty of howling going on.
Yesterday, I reported that Microsoft had set up an ersatz truth squad for the event. Today, SugarCRM joined the act.
[Editors' Note: According to SugarCRM representatives, 1,000 copies of a "book" were distributed at San Francisco's Moscone Center in advance of this morning's opening keynote by Salesforce.com Cofounder, Chairman, and Chief Executive Officer Marc Benioff. The "book" is a send-up of Benioff's recent Behind the Cloud memoir, excerpts of which appear in CRM's November 2009 issue about Salesforce.com's 10-year history.
Lisa Holden, a spokesperson for SugarCRM from Schwartz Communications, told CRM magazine that, as of noon Pacific Time today, a Salesforce.com customer has already confirmed its switch to SugarCRM as a result of the company's offer for "a free data migration for Salesforce.com users through the end of the year."]
After the jump, you’ll find the email I received, in its entirety — along with my commentary on SugarCRM’s move.
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Tags: #df09, Amazon EC2, amazon.com, Apple, azure, beagle, beagle research, beagle research group, behind the cloud, behind the smoke screen, behind the smokescreen, benioff, book, cannes, ceo, cloud, cloud computing, conference, customers, data migration, Denis Pombriant, dreamforce, droid, ec2, enterprise cloud computing, enticement, founder, free data migration, freebie, girouard, giveaway, graham smith, incentive, jobs, john chambers, Larry Ellison, Marc Benioff, microsoft, Microsoft Azure, Moscone, moscone center, motorola, motorola droid, oow09, open source, Open-Source CRM, openworld, Oracle, oracle openworld, page, pombriant, pr, pr stunt, promo, promotion, quarterly report, revenue, run rate, salesforce, salesforce.com, San Francisco, satire, sfdc, Siebel, siebel systems, smoke screen, smokescreen, spoof, steve jobs, stunt, subscribers, SugarCRM, third quarter, Twitter, user conference, users, vendor vultures
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November 18th, 2009 by Joshua Weinberger |
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 Salesforce.com's Dreamforce 2009 "Chatter" swag #df09 (Photo: Jessica Tsai / CRM magazine)
At Salesforce.com’s Dreamforce conference in San Francisco’s Moscone Center, CRM Associate Editor Jessica Tsai is live-twittering Marc Benioff’s opening keynote as we speak — find her tweetstream at @jesstsai, and the conference hashtag is #df09; her coverage will appear here on the blog and over at destinationCRM.com for the rest of the week.
Meanwhile, we thought we’d thrill you with the live-twittering from the company’s conference call with media and analysts last night to discuss its third-quarter financial results.
Benioff and CFO Graham Smith were on the call, and you can find my tweets after the jump.
But first, a teaser — and Comment bait:
- Tu 11/17 Promising a major, MAJOR pair of surprise guests on Thursday at #df09. #Benioff
- Tu 11/17 [Any guesses about #Benioff's teaser? @ciscosystems' John Chambers? @Google's Brin/Page? Leave them in the Comments, below...]
- Tu 11/17 One last guess (for now) abt the “major, MAJOR” guests #Benioff teased for #df09 on Th: #Apple’s Steve Jobs? [Benioff talks at length in his new book about his admiration for Jobs, dating back to Benioff's short stint at Apple in the ’80s.]
Benioff, you’ll recall, made a shocking appearance at Oracle OpenWorld last month — in fact, he referenced it in the conference call (see below). Earlier in the month, Denis Pombriant, founder and managing principal at CRM consultancy Beagle Research Group, casually wondered if Larry Ellison might return the favor with an appearance at Dreamforce.
Oh, and here’s the company’s Q3 press release, if you want to read the whole thing.
Salesforce.com is twittering under its corporate handle (@salesforce) and also under an event-specific channel for Dreamforce (@dreamforce).
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Tags: #df09, accounts, adobe, Apple, behind the cloud, benioff, book, brin, ceo, chambers, cloud, cloud computing, conference, customers, dave girouard, Denis Pombriant, dreamforce, Ellison, enterprise cloud computing, financials, founder, girouard, Google, graham smith, jobs, john chambers, Larry Ellison, Marc Benioff, Moscone, moscone center, oow09, openworld, Oracle, oracle openworld, page, pombriant, quarterly report, revenue, run rate, salesforce, salesforce.com, San Francisco, sfdc, steve jobs, subscribers, third quarter, Twitter, user conference, users
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October 14th, 2009 by Lauren McKay |
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Last year it was Olympic Gold Medalist Michael Phelps. This year, Oracle Cofounder, Chairman, and Chief Executive Officer Larry Ellison, is bringing The Terminator, Kindergarten Cop, and California Governor Arnold Schwarzenegger on stage to discuss innovation.

Ellison is also said to be addressing Oracle’s Fusion Apps during the afternoon keynote. What exactly he will be announcing is unknown; however, in July, Oracle divulged that the applications will be delivered on demand — in addition to on premise. Attendees are eagerly awaiting news surrounding the apps. And knowing Ellison, a bit of competitor bashing is likely to accompany the Oracle announcements.
Stay tuned for live-twittering from @destinationCRM and other CRM press and analyst people such as @lager, @ekolsky, @pgreenbe @brentleary, and @DrNatalie. Check out Denis Pombriant’s dispatch from OpenWorld on our blog and be sure to read Paul Greenberg’s coverage of Oracle and Social CRM on ZDNet.

Tags: Arnold Schwarzenegger, california, competitor bashing, Denis Pombriant, Fusion Apps, Governator, Governor, ibm, Larry Ellison, Michael Phelps, moscone center, oow09, Oracle, oracle openworld, Paul Greenberg, social crm
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