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	<title>CRM Magazine Blog</title>
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	<link>http://www.destinationcrmblog.com</link>
	<description>A blog from the editors of CRM magazine</description>
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		<title>JetBlue&#8217;s Commitment to Employee Satisfaction #NPS2010</title>
		<link>http://www.destinationcrmblog.com/2010/02/03/jetblues-commitment-to-employee-satisfaction-nps2010/</link>
		<comments>http://www.destinationcrmblog.com/2010/02/03/jetblues-commitment-to-employee-satisfaction-nps2010/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 22:35:12 +0000</pubDate>
		<dc:creator>Lauren McKay</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
		<category><![CDATA[air travel]]></category>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3302</guid>
		<description><![CDATA[February is a monumental month for airline JetBlue. On February 11th, JetBlue will celebrate its 10th anniversary in the air. Back in 2007, however, the airline encountered (pardon the pun) some turbulence. Known by its employees as the &#8220;Valentine&#8217;s Day Massacre,&#8221; JetBlue left thousands of its passengers stranded in airports or trapped sitting on tarmacs [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>GUEST-BLOG: Salesforce.com on a Spending Spree?</title>
		<link>http://www.destinationcrmblog.com/2010/01/13/guest-blog-salesforce-com-on-a-spending-spree/</link>
		<comments>http://www.destinationcrmblog.com/2010/01/13/guest-blog-salesforce-com-on-a-spending-spree/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 17:04:36 +0000</pubDate>
		<dc:creator>Denis Pombriant, founder and managing principal, Beagle Research Group</dc:creator>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3265</guid>
		<description><![CDATA[By Denis Pombriant, founder and managing principal, Beagle Research Group. Salesforce.com is raising $500 million so that it can go on a buying spree. First things first: Why borrow half a billion when you've already got over a billion in cash and marketable securities on your balance sheet? The question answers itself: You borrow when you can get money at attractive rates and the best time to be a borrower is when you're in a financial position secure enough to walk away from a middling deal. In my humble opinion, the company's borrowing the money simply because it can — and because coming out of a recession is a nice time to pick up some bargains.
A "bargain" here would be an emerging company with innovative intellectual property and a weak balance sheet.
First, I'd buy technologies that enable a company to substitute social awareness for transportation.  
Then I'd look at the community side of social media. CRM has been chasing outbound social media with the ardor of a superannuated sophomore — with similarly mixed results. It’s been a one-way street so far and, frankly, I'm not sure if outbound social media companies know how to dance with CRM in the first place.
Then there’s video, Voice over Internet Protocol, and audio. These technologies offer some great opportunities to CRM but they have to scale and come down a big learning curve — pronto. CRM has to have a native facility for making three-to-five-minute videos on the desktop — with or without people, but with narration and other audio effects. 
[Editors' Note: For more on the current state of video technologies in CRM, see Associate Editor Jessica Tsai's December 2009 feature, "Video Is More Than Viral."]
As part of the foray into video, we should include a company or technology that supports Web-based meetings. 
Denis Pombriant, founder and managing principal of CRM market research firm and consultancy Beagle Research Group, has been writing about CRM since January 2000, and was the first analyst to specialize in on-demand computing. His 2004 white paper, “The New Garage,” laid out the blueprint for cloud computing. A CRM magazine columnist, he often guest-blogs with us at destinationCRMblog.com, but his own blog can be found here. (His Reality Check column on Marc Benioff appears in CRM’s November 2009 special issue on Salesforce.com.) He can be reached at denis@beagleresearch.com, or on Twitter (@denispombriant).]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>The Best Way to Predict the Future Is to Invent It: CEA President</title>
		<link>http://www.destinationcrmblog.com/2010/01/07/the-best-way-to-predict-the-future-is-invent-it-says-cea-president/</link>
		<comments>http://www.destinationcrmblog.com/2010/01/07/the-best-way-to-predict-the-future-is-invent-it-says-cea-president/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 21:03:16 +0000</pubDate>
		<dc:creator>Lauren McKay</dc:creator>
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		<category><![CDATA[Alan Mulally]]></category>
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		<category><![CDATA[environmental]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Ford MyTouch]]></category>
		<category><![CDATA[free market]]></category>
		<category><![CDATA[Gary Shapiro]]></category>
		<category><![CDATA[growth]]></category>
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		<category><![CDATA[recycling]]></category>

		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3259</guid>
		<description><![CDATA[This morning I interrupted my usual CRM news and magazine story writing to tune into the live Webcast of the Consumer Electronics Show keynotes. Gary Shapiro, the president and CEO of the Consumer Electronics Association, kicked off the event with an industry address. He set the stage with some dreary statistics about 2009. &#8220;Many of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Online Collaboration Personified</title>
		<link>http://www.destinationcrmblog.com/2009/12/15/online-collaboration-personified/</link>
		<comments>http://www.destinationcrmblog.com/2009/12/15/online-collaboration-personified/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 15:34:49 +0000</pubDate>
		<dc:creator>Christopher Musico</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
		<category><![CDATA[Acrobat.com]]></category>
		<category><![CDATA[adobe]]></category>
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		<category><![CDATA[Buzzword]]></category>
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		<category><![CDATA[customer engagement]]></category>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3236</guid>
		<description><![CDATA[With the explosion of social media, the idea of customer engagement is taking on an entirely new meaning than simply offering a 1-800 number. Adobe, recognizing that it wanted to establish Acrobat.com &#8212; a suite of online collaboration tools &#8212; as a major player in that market, had to turn users into loyal evangelists.
A suggestion [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>GUEST-BLOG: Summits Aren&#8217;t Always the Peak, and the New Doesn&#8217;t Always Fully Displace the Old</title>
		<link>http://www.destinationcrmblog.com/2009/12/11/guest-blog-summits-arent-always-the-peak-and-the-new-doesnt-always-fully-displace-the-old/</link>
		<comments>http://www.destinationcrmblog.com/2009/12/11/guest-blog-summits-arent-always-the-peak-and-the-new-doesnt-always-fully-displace-the-old/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 20:05:09 +0000</pubDate>
		<dc:creator>Denis Pombriant, founder and managing principal, Beagle Research Group</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3207</guid>
		<description><![CDATA[By Denis Pombriant, founder and managing principal, Beagle Research Group. After a few months of vendor meetings for the analyst community in which each took us to the mountaintop to survey — via PowerPoint — their future visions for the valley below, I am almost all summitted out.

The religious reference struck me yesterday at SAP’s, very good, analyst summit in Boston because, like some religious conversions, there seems to be a necessary pain component intended to make the conversion stick. In most analyst summit meetings the pain comes from sitting still for many hours of the aforementioned PowerPoint presentations. The biggest impression I came away with was intramural since, having been to Oracle OpenWorld and Dreamforce, I'm in a mood to compare, contrast, synthesize, and perhaps even prescribe. SaaS computing has won the battle, maybe even the war, but the victory is not enough to secure a homogeneous peace. Translation: SaaS is important and the future of software, but there are multiple reasons why it will not reign supreme, not for a while at least.
There are still some 6,600 mainframe computers not only in existence but in use and it will be some time before the population dwindles to the point that, like the B-24, there is a small handful of them capable of doing what they do. The same is likely for premises-based enterprise software.

It’s not that on-demand technologies can’t do everything that the premise-based products can, rather it is that the premise-based solution vendors have examined alternatives and decided that retrofitting their wares with some of the best benefits of SaaS is enough for the moment. It is also because customers of some application types are not ecstatic about sending their applications to the cloud.

We’ve achieved a kind of status quo between premises-based solutions and the cloud. The frontier will keep moving to the clouds but there is life in the old paradigm. And I suspect this will be a good thing as we turn some of our attention from software wars to the substantive questions of how we do business after the bubble and its burst, as liquidity remains a serious challenge and, in the wake of Copenhagen, in a world more acutely conscious of sustainability.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Long Live the Last-Minute Shopper</title>
		<link>http://www.destinationcrmblog.com/2009/12/10/long-live-the-last-minute-shopper/</link>
		<comments>http://www.destinationcrmblog.com/2009/12/10/long-live-the-last-minute-shopper/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 21:27:54 +0000</pubDate>
		<dc:creator>Lauren McKay</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3218</guid>
		<description><![CDATA[I don&#8217;t know about you, but I am nowhere near completing my holiday shopping. In my defense, I aim to finish up in Kansas City so as to not travel with too many gifts. Not surprisingly, my email inbox this month has been filling up with releases about holiday shopping statistics. I&#8217;ve been waiting (procrastinating?) [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>EXCLUSIVE: Social CRM Vendors Don&#8217;t Walk The Talk (Guest-Blog by Jeremiah Owyang)</title>
		<link>http://www.destinationcrmblog.com/2009/12/07/exclusive-social-crm-vendors-dont-walk-the-talk-guest-blog-by-jeremiah-owyang/</link>
		<comments>http://www.destinationcrmblog.com/2009/12/07/exclusive-social-crm-vendors-dont-walk-the-talk-guest-blog-by-jeremiah-owyang/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 18:26:40 +0000</pubDate>
		<dc:creator>Jeremiah Owyang, partner, Altimeter Group</dc:creator>
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		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3173</guid>
		<description><![CDATA[by Jeremiah Owyang, partner, Altimeter Group. Surveying the Social CRM Industry. At the Altimeter Group, business partner Ray Wang (focused on enterprise strategy) and I (customer strategy) are undertaking a major project for a client in the nascent social CRM arena. We’re surveying the landscape to learn about a variety of vendors in the space, and to assess their capabilities and deployments. A small portion of our survey involves seeing who’s eating their own dog food, and truly demonstrating they understand the "social" aspect of social CRM — by living it.

Companies That Sell Social CRM Should Demonstrate Credibility by Living It: While critics may be quick to cite the mere inclusions of a blog or community to a product landing page, the message goes much deeper. Social CRM isn’t just about bolting on a plugin to your system like a new air foil on your minivan but instead is a new way of doing business. The promise of social CRM — responding, anticipating, and making the commitment to improve products and services — says that companies are truly listening to their customers wherever those customers are. Vendors that are assisting brands in bringing this promise to the marketplace need to demonstrate they fully understand the ramifications of social CRM — not just a keyword checklist of the buzzword du jour.

Criteria: How We Graded the Social CRM Vendors
There are four major areas of assessment:
Simple sharing of social content from the corporate product page.
Surfacing a developer or business community, and a look inside of the discussions in each community, with bonus points for integration with product page.
Thought leadership with relevant blogs on the subject, and a gauge of their level of interaction and any Twitter accounts they may have.
A subjective look at the overall page experience in the context of a company that’s offering a "social experience."
Findings: Overall, Social CRM Vendors Aren’t Walking the Talk
To pass, companies needed to receive greater than a .5 in each category for a total score of 2.0 plus making Lithium the only vendor to pass.
The product pages are devoid of true social interaction, and none of them actually surface discussions about how the market is even talking about them.
Marketing machine Salesforce.com demonstrated it isn't engaging in a social experience on its own product pages.
The typical enterprise-looking design of SAP and Microsoft stayed consistent with "boring" social experiences.
Although Oracle’s bland Web experience looks like it’s designed for the mediaphobes, there are links to communities and to thought-leadership blogs.
Lithium integrated social throughout the experience.
RightNow Technologies demonstrated thought leadership through executive blogs.
Honorable mention to Jive Software for engaging online video that captures the spirit of the Social CRM movement.
We know that soon every Web page will be social, even if you don’t choose for it to be, so companies should enable features that allow Web sites to have conversations. Social CRM vendors that want to demonstrate to the market their expertise in this space should gear up to demonstrate they have the ability to practice what they preach — because, for now, it doesn’t show.]]></description>
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		<slash:comments>23</slash:comments>
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		<title>Customer Experience Drives Online Retail Adoption</title>
		<link>http://www.destinationcrmblog.com/2009/12/07/customer-experience-drives-online-retail-adoption/</link>
		<comments>http://www.destinationcrmblog.com/2009/12/07/customer-experience-drives-online-retail-adoption/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 17:01:49 +0000</pubDate>
		<dc:creator>Christopher Musico</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
		<category><![CDATA[Black Friday]]></category>
		<category><![CDATA[bricks-and-mortar]]></category>
		<category><![CDATA[chat interaction]]></category>
		<category><![CDATA[contact center]]></category>
		<category><![CDATA[Convergys]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[CRM magazine]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[mobile CRM]]></category>
		<category><![CDATA[multichannel customer service]]></category>
		<category><![CDATA[online retail]]></category>
		<category><![CDATA[PDA]]></category>
		<category><![CDATA[Prospectiv]]></category>
		<category><![CDATA[scrm]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social crm]]></category>
		<category><![CDATA[Social media]]></category>
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		<category><![CDATA[voice interaction]]></category>

		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3177</guid>
		<description><![CDATA[The “official” start to the holiday shopping season on Black Friday has not left us without myriad statistics regarding shopping preferences. According to a recent holiday survey of more than 2,300 consumers by Prospectiv, an online performance marketing firm specializing in connecting women to brands, found:

25 percent will use coupons more often    [...]]]></description>
		<wfw:commentRss>http://www.destinationcrmblog.com/2009/12/07/customer-experience-drives-online-retail-adoption/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>GUEST-BLOG: Is Customer Feedback on Your Holiday Wish List?</title>
		<link>http://www.destinationcrmblog.com/2009/12/02/guest-blog-is-customer-feedback-on-your-holiday-wish-list/</link>
		<comments>http://www.destinationcrmblog.com/2009/12/02/guest-blog-is-customer-feedback-on-your-holiday-wish-list/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 21:31:57 +0000</pubDate>
		<dc:creator>Ken Redekop, director, customer experience management solutions, Telus</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
		<category><![CDATA[CEM]]></category>
		<category><![CDATA[contact center]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer experience management]]></category>
		<category><![CDATA[customer feedback management]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[interactive voice response]]></category>
		<category><![CDATA[IVR]]></category>
		<category><![CDATA[Ken Redekop]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[scrm]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social crm]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[Strativity Group]]></category>
		<category><![CDATA[Telus]]></category>
		<category><![CDATA[Universal McCann]]></category>
		<category><![CDATA[voice of the customer]]></category>

		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3154</guid>
		<description><![CDATA[The holidays can be as stressful as they are wonderful. To avoid being a Grinch this year, make sure you're delivering the best customer experience.]]></description>
		<wfw:commentRss>http://www.destinationcrmblog.com/2009/12/02/guest-blog-is-customer-feedback-on-your-holiday-wish-list/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Eric Across America, Part VI: Some Final Thoughts on JetBlue</title>
		<link>http://www.destinationcrmblog.com/2009/11/27/eric-across-america-part-vi-some-final-thoughts-on-jetblue/</link>
		<comments>http://www.destinationcrmblog.com/2009/11/27/eric-across-america-part-vi-some-final-thoughts-on-jetblue/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 20:21:55 +0000</pubDate>
		<dc:creator>Eric Barkin, Speech Technology magazine</dc:creator>
				<category><![CDATA[destinationCRMblog]]></category>
		<category><![CDATA[JetBlue]]></category>
		<category><![CDATA[promotions]]></category>

		<guid isPermaLink="false">http://www.destinationcrmblog.com/?p=3151</guid>
		<description><![CDATA[Previous posts: here (Part I), here (Part II), here (Part IIb), here (Part III), here (Part IV), here (Part V).

Wherein Our Hero Eats Turkey &#38; JetBlue Makes Boo-koo Bucks Off of Him
It’s been a while since my last post, admittedly, but with good reason. As I said in a previous post, I acquired a nice little nest [...]]]></description>
		<wfw:commentRss>http://www.destinationcrmblog.com/2009/11/27/eric-across-america-part-vi-some-final-thoughts-on-jetblue/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
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