January 4th, 2018 by Sam Del Rowe

Americans are highly interested in purchasing products directly from TV commercials and programs using their remotes, according to a study from Connekt, an artificial intelligence technology company focused on TV advertising. More specifically, 76 percent of respondents said that they would shop through their TVs in real time if it were an option. Additionally, 65 percent indicated that they would be most likely to purchase products highlighted in TV ads, while 35 percent said that they would do the same for those featured in TV shows.

Convenience, cited by 74 percent of respondents, was the biggest draw of buying products via TV. It was followed by the ability to buy an appealing product immediately, cited by 66 percent of respondents.

As for which products consumers would be most likely to buy through their TVs, household goods such as cleaning supplies and cosmetics took the top spot, with 76 percent of respondents citing products in that category. Consumer electronics were a close second at 67 percent, followed by clothing and home and garden at 47 percent and 44 percent respectively.

“TV remains [the] most prolific way for brands to reach consumers, and smarter TVs mean smarter advertising where brands can move consumers from awareness to a transaction without ever leaving their TVs,” Tripp Boyle, senior vice president at Connekt, said in a statement.

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