September 14th, 2017 by Sam Del Rowe


True Influence, provider of account-based marketing platform InsightBASE, recently released the results of a study identifying the terms in which marketers are showing the greatest increase in interest.

Using the InsightBASE platform, True Influence monitored the online activities of companies nationwide for a period of two years to establish baseline activity levels. Next, online activities from January 15, 2017 to July 15 2017 were monitored and compared to the baseline levels. Finally, keywords with the greatest increase in online activity were isolated using the InsightBASE Relevance Engine.

The results of this process revealed the greatest increase in interest in the topics of account-based marketing, email marketing, and location-based marketing, followed closely by B2B marketing and video marketing.

“This trending study is significant because it clearly shows what is happening in the minds of marketers everywhere. As the B2B buying journey begins with online research, the use of intent signaling data powerfully illustrates a significant capability for B2B marketers. Now, more than ever before, they can see which products and services companies are researching online, tailor and personalize their marketing activities more specifically, and win new customers faster than ever before,” Brian Giese, CEO of True Influence, said in a statement.

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