August 31st, 2017 by Sam Del Rowe

Email subject lines under 21 characters generate a 31 percent higher-than-average open rate, yet account for less than 5 percent of all email subject lines, according to a study from Yes Lifecycle Marketing.

Yes Lifecycle Marketing analyzed the subject lines of more than 7 billion emails deployed through its cross-channel marketing communication platform Yesmail360 for the study, which yielded several additional findings. Subject line length had the most significant impact for the retail and technology industries, while for the financial services, publishing, and hospitality industries it was not a significant factor. Additionally, just 2 percent of all emails sent in Q2 2017 had an element of personalization in the subject lines, yet these emails yielded 50 percent higher open rates than those without personalization in the subject lines.

“While shorter subject lines can sometimes stand out in the inbox, especially on mobile, length is only one of the many email components marketers should take into account when developing their campaigns,” Michael Fisher, president of Yes Lifecycle Marketing, said in a statement. “The key is still to give subscribers enough information up front to encourage them to open – either through a relevant, personalized subject line or through one that piques interest and appeals to consumers’ curiosity.”

Its a wonderful post and very helpful, thanks for all this information. You are including better information regarding this topic in an effective way.Thank you so much

Comment by Isabella — — September 15, 2017 @ 1:31 pm

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