August 24th, 2017 by Sam Del Rowe

Consumers want more features from e-commerce apps, according to a study from B2B ratings and reviews firm Clutch. More specifically, at least 80 percent of consumers surveyed would use in-app purchasing, loyalty rewards features, discounts on products similar to past purchases, and discounts from push notifications; while 70 percent would use product recommendations.

Although these features are standard in many e-commerce apps, consumers also expressed interest in other, less common, ones: 59 percent of consumers would like the option to opt-in for personalized experiences, 54 percent would use augmented reality features, and 41 percent would use social media integration.

Experts agree that apps provide a better customer experience than mobile sites, suggesting that companies should focus on delivering the in-app features users expect.

“An app provides those features and that level of personalization and experience that makes your users much happier and more satisfied,” Dan Healy, CEO of Prolific Interactive, a mobile-focused product agency, said in a statement. “It tends to drive higher return from your most loyal users.”

“Users prefer native mobile apps over mobile sites because of the user experience, the loading speed, and the fact that apps offer frictionless shopping,” Nik Sanghvi, head of U.S. sales and business development at Robosoft Technologies, a mobile firm, said in a statement.

No comments yet.

RSS feed for comments on this post.

Sorry, the comment form is closed at this time.


Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us