June 1st, 2017 by Sam Del Rowe

Brick and mortar retail is here to stay but requires a digital refresh, according to research conducted by Morar Consulting on behalf of payment technology company Adyen. The study surveyed 2,000 people ages 18 to 55, and found several major benefits to shopping in stores: 86 percent of people prefer going to a store to manage exchanges or returns of items purchased digitally, while 60 percent identified seeing, touching, sampling, and trying on items as the top reasons for in-store shopping. Additionally, 33 percent said that they enjoy shopping as a social activity, and that that social aspect was one of the top reasons they enjoy doing so in a store.

Retailers need to deliver unified commerce experiences that seamlessly blend elements of in-store and online shopping, the study suggests. 78 percent of people want to buy or reserve products online before going into a store, 69 percent prefer to browse solo as opposed to using sales associates for assistance, and 54 percent want loyalty program information automatically tied to their credit card even when they are shopping in a store. Furthermore, 59 percent of people expect mobile payment to be ubiquitous in two years, 53 percent see augmented reality or virtual reality showrooming becoming a norm in five years, and 34 percent want, within the next 12 months, the ability to skip checkout lines by being automatically charged for items.

“There are things that people enjoy about shopping in stores, and brick and mortar retail isn’t going anywhere,” Roelant Prins, chief commercial officer at Adyen, said in a statement. “There are also things that people enjoy about shopping online though, and it’s not as simple as just taking what works online and applying it to the physical world. It’s about creating a unified experience, where the best parts of online are merged with the best parts of in-store to give shoppers exactly what they’re looking for. We’ve seen first hand that retailers are rolling out these solutions, and our goal at Adyen is to help these retailers deliver on the promise of Unified Commerce and set an example about what it will take to succeed going forward.”

Aw, this was a really nice post. Finding the time and actual
effort to create a good article… but what can I say… I put things off
a whole lot and never manage to get anything done.

Comment by web page — — July 5, 2017 @ 12:01 am

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