http://www.destinationcrmblog.com/2013/02/08/transforming-the-loyalty-program/ A blog from the editors of CRM magazine Fri, 14 Jun 2013 22:22:45 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.destinationcrmblog.com/2013/02/08/transforming-the-loyalty-program/#comment-11737 Giancarlo Russo Sat, 16 Mar 2013 23:50:57 +0000 http://www.destinationcrmblog.com/?p=6536#comment-11737 As i described in my book “Loyalty Programs & Sales Forecast”, in a scenario growingly dominate by loyalty initiatives, companies need to differentiate themselves from the others if they are willing to have a return of their investment. It is exactly a brand’s unique positioning what determines its new evolutionary scenario. The differentiation lies in different characterizing approaches, from varying the ways in which rewards are given to changes in the program model up until a micro-loyalty scheme characterized by targeted initiatives deriving from targeting and customer segmentation.

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