Go to any CRM-related conference, trade show, or vendor event and the action in the analysts’ corner is sometimes more enlightening—and almost always more entertaining—than the keynote. More story ideas are generated from eavesdropping on the conversations in the back of the room than they are from taking notes of what’s going on in the front of the room.

Now imagine getting that insight without having to travel all the way across the country. It’s now possible with this week’s launch of the Bullpen Group, a new research and analysis firm in the CRM space.

Talk about all of the top talent in one place—The Bullpen Group brings together Paul Greenberg, president of the 56 Group; Brent Leary, co-founder of CRM Essentials; Esteban Kolsky, founder and principal analyst at ThinkJar; and Denis Pombriant, president of Beagle Research.

The group’s purpose is to provide an ad hoc model for senior analysts collaborating on important market research projects that concentrate on some of the most important trends and topics, including front office, CRM, social business, collaboration, cloud computing, and mobile computing.

Pombriant, the managing principal of Bullpen Group said, “In bringing together four of the best analysts in the front-office market we plan to leverage both conventional research modalities and social approaches to provide vendors and end users with some of the most in-depth and actionable research in the market.”

According to the group’s business model, the four principals will continue their individual practices while coming together under the aegis of the Bullpen Group to perform research that requires the talents of more than a single researcher at a time. “We know what the trends and practices that need to be investigated are. Our mission is to bring together the right resources to make sure that the research is of the caliber needed,” Greenberg said.

“This is the way primary research should be done: aggregated knowledge from experts shared across channels and time. I am very happy to be part of this new endeavor,” Kolsky said.

“Things are happening faster than ever before, and it still feels like we’re in the early innings.  While individually we are able to dig into a few areas, working together on projects allows us to cover more ground, provide deeper analysis, and add more value to the industry,” Leary said.