Morrison & Foerster‘s popular Socially Aware Blog this week released a thought-provoking infographic that delves into Americans’ increasing obsession with social media, along with their increasingly fractured attention spans.
Among the company’s findings are the following:
- The amount of time the average person spent monthly on social networking more than doubled between 2006 and 2011 – from 2.7 hours to 6.9 hours.
- More than half of TV viewers are multi-tasking in front of the tube: 61 percent of viewers surf the Internet while watching TV; 29 percent use Facebook while in front of the TV.
- Social media now accounts for 18 percent of time spent online.
- The fastest growing segments of social networking users are men of all ages and people 55 years and older – both groups grew by more than 9 percent between July 2010 and October 2011.
- Facebook is the undisputed leader among social networking sites: Visitors spend an average of 6.75 hours on the site each month – nearly twice the amount of time spent on Tumblr, Pinterest, Twitter, LinkedIn, and GooglePlus combined.
- The percentage of Americans who have a social-networking profile has more than doubled in recent years – from 24 percent in 2008 to 56 percent in 2012.
The entire “Time Spent Statistics” infographic can be seen here: http://www.sociallyawareblog.