According to the Radius Social Small Business Report, New York City’s small businesses are not so social. Well, at least not as social as San Francisco’s. (Whatever. We have better bagels.)
“All the major cities with tech pockets (e.g. San Francisco, Seattle, Los Angeles, NYC, Austin) performed and scored high,” Darian Shirazi, founder and CEO of SMB sales intelligence platform Radius, told CRM. “All of those cities have a growing tech sector and hence, an influence on the surrounding SMB economy.”
But there were alot more factors that determined socialness, such as the age of an SMB, marketing budget allotted for promotions, or industry breakdown (retail vs. service-oriented), Shirazi notes.
Radius found that, on average, West Coast cities had more socially savvy SMBs than the East Coast did in its composite rating of the top 85 U.S. cities. Not surprisingly, major cities that lay corporate claim to daily deals sites – Washington, D.C. (LivingSocial) and Chicago (Groupon) – boasted the highest percentage of SMBs that have taken part in at least one daily deal promotion.
Buffalo, New York and Rochester, Minn. had the highest percentage of SMBs with Foursquare check-ins, Radius found. Of course, I had all kinds of questions for Shirazi – namely – how correlative Buffalo’s ranking was to its college demographic or tourism tie-in with Niagra Falls, or otherwise concentrated areas of attractions or restaurant rows. I’m told to stay tuned for the next report.
If you’re wondering which city came in dead last for socially savvy SMBs, it would be Charleston, West Virginia. But seeing how this city straddles two rivers, you can’t really blame them for skipping out on social for some fresh air.
See where your city stacked up!
Radius Social Index Score (Out of 10):
- San Francisco-8.84
- Los Angeles-7.61
- Washington, D.C.-7.31
- San Diego-6.28
- New York City-5.67
- Tampa, Fla.-5.44