January 5th, 2012 by Judith Aquino

Alec Baldwin fans can breathe easier now: Wegmans Food Markets has said it will re-air its holiday commercials featuring the tweet-happy actor.

On Tuesday, Democrat and Chronicle reported that Wegmans had pulled its commercials featuring Baldwin after customers complained about the actor’s behavior, which got him booted off an AA flight in December.

One day and “hundreds of tweets, emails, and phone calls” later, Wegmans issued an apology on its site and announced it was putting the commercial back on the air.

“We regret ending the Alec Baldwin holiday commercials one week earlier than planned in response to a couple of dozen complaints,” said Jo Natale, a Wegmans spokesperson, in a statement. We have decided to run the commercials again, effective immediately.

Clearly, many more people support Alec, as evidenced by the hundreds and hundreds of tweets, emails, and phone calls we have received. We enjoyed working with Alec Baldwin and his mom, Carol, and would do it again. We appreciate all the kind things they have said about Wegmans and respect the good work they do for communities.”

Full disclosure: I’m a huge fan of Wegmans, having done most of my grocery shopping as a college student at their Binghamton location, however, it amazes me how quickly the company was willing to change its mind on its decision.

Once again, customers have proven how effective it can be to broadcast their opinions. And in case you’d like to see the commercial, here it is (skip to 4:05 to see Baldwin and his mom).

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