September 15th, 2011 by Leonard Klie

Two new reports released recently by analyst firm TechNavio bring good news for the enterprise resource planning (ERP) and salesforce automation software markets. Both are expected to grow at double-digit rates through 2014.

The global software-as-a-service-based ERP market will grow at a compound annual growth rate of 24.6 percent, according to the report, which identifies the key vendors dominating this market as NetSuite, SAP, Oracle, Microsoft, Aplicor, and Intacct.

TechNavio’s analysts forecast the global salesforce automation software market to grow at a CAGR of 10.1 percent. One of the key factors contributing to this market growth is the ability to increase the overall efficiency of the sales cycle. The report identifies Oracle, Salesforce.com, and Microsoft as the key vendors in this space.

The report notes that both technologies have been witnessing increased adoption by companies of all sizes, especially when it comes to SaaS-based deployments.

No doubt  SaaS deployments are fast and easy, and keep initial costs low by requiring little to no hardware or other capital expense. But still, one can’t help but think that security issues with SaaS-based applications could pose a challenge to future growth. Industry leaders should also look for increasing competition from open-source vendors.

 

September 2nd, 2011 by Brittany Farb

This past week, an Apple employee apparently lost an unreleased iPhone prototype at a San Francisco bar. While many would think this careless employee should be scoping the job boards right about now, several skeptics are sensing a trend.

Just last year, an iPhone 4 prototype was also left behind and inspired a similar investigation. Apple has declined to comment on this situation and the San Francisco Police Department says Apple has not filed a police report. Apple has since electronically traced the phone to a home in San Francisco belonging to the employee.

I’m still on the fence. Covering marketing has provided me with a lot unique stories and case studies. Let’s just leave at this – I wouldn’t be surprised if Apple is flexing its creativity muscle on this one.



 
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