It’s no secret to my friends and family that I date…a lot. Not really by choice, but I’m especially particular after two nosedive relationships. Now I’m living in the biggest city in the U.S., so it’s expected and also exhausting. Anyway, I tend to pick up various interests from these dating experiences along the way despite their failures. Among these interests: Cardinals baseball (failed relationship #1), crunchy peanut butter (failed relationship #1), Bravo reality television (failed relationship #2), Sex and the City (failed relationship #2 (at least I didn’t pick up his Gossip Girl addiction)), sushi (New York dating prospect #4), and Twitter (Chicago dating prospect #11).

When I received my 100th Twitter follower this week, I realized just how important the social media platform has become in my daily life since #11′s exit. Each morning, I sign into Twitter and get my news from the various news outlets and journalists I follow. I catch up with old school friends and sometimes make a 160 character (or less) comment about a news story. While I may not be addicted, I certainly rely on Twitter to get me through the day.

This morning on its blog, Twitter announced it has acquired TweetDeck, a third party dashboard used to monitor followers in real-time, for an undisclosed amount. I used TweetDeck for the first time when covering Microsoft’s Convergence user conference in Atlanta last month and was impressed. While Twitter is a fantastic platform, it has the occasional malfunction. With such a high volume of activity, the site often gets bogged down with too much traffic and feeds are unable to load. I retweeted and tweeted effortlessly from the event, thanks to the glitch-free platform.

With the CRM Market Awards on the minds of the editors, the acquisition made our ears perk up a bit this morning. Twitter seems to be positioning itself in a major force in the social media market. After months of rumors about this acquisition, it came true which makes me think the company may have a few more surprises up its expanding sleeve.

In the meantime, my new goal is bit lofty:  1,000 followers. Want to help? @brittanyfarb