With CRM‘s Lauren McKay on-site at San Francisco’s Moscone Center this week covering the Goliath known as Oracle OpenWorld — you can follow her live-twittering at http://twitter.com/laurenmizzou and the magazine’s coverage at http://twitter.com/CRM and http://twitter.com/destinationCRM — we’ll be gathering all the relevant links and information here, so please bookmark this page and come back for regular updates.

Personally, I’m trying to restrain my envy about the annual OpenWorld Appreciation Event — this year’s lineup includes The Black Eyed Peas ( @bep on Twitter ), The Steve Miller Band, Don Henley (of The Eagles), and Berlin.  =(

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Pre-show links

• Gearing Up For #OOW10 — Lauren’s pre-OOW blogpost. ( http://sn.im/dcrmblog091610a )

• Oracle OpenWorld links:

• Oracle OpenWorld home page: http://sn.im/oow10-home

• Oracle OpenWorld keynotes: http://sn.im/oow10-key

• Oracle OpenWorld on Twitter, Facebook, and LinkedIn — and [UPDATED: 9/20, 12.09p ET] Flickr.

• Oracle on YouTube: http://sn.im/oracle-youtube

• Oracle Fusion home page: http://sn.im/oracle-fusion

• Oracle Fusion CRM: http://sn.im/oracle-fusioncrm

• Oracle’s OpenWorld blog: http://sn.im/oow-blog

• Oracle’s press releases: http://sn.im/oracle-pr

09/13/10: Oracle CRM On Demand Partner Pavilion to be Showcased at Oracle OpenWorld 2010

09/16/1o: Oracle’s Q1 2010 financial results

• Sept 9, 2010: SAP Looks to Benefit From the Oracle Tempest [NYTimes.com] — Just one of several pieces establishing the competition’s view of the upheaval at Oracle.

…to Bill McDermott, the Oracle tempest — Mr. Hurd in, co-president Charles Phillips departs, H.P. sues — is opportunity knocking.
Mr. McDermott is co-chief executive of SAP, an Oracle rival in both business applications and database software. “This is net-positive for us,” he said in an interview on Wednesday.

• [UPDATE: 9/20, 7.o5a ET] Sept. 19, 2010: Ellison, HP keep lid on drama to open Oracle conference [CNET News]

• [UPDATE: 9/20, 7.27a ET] Pre-OOW posts by Denis Pombriant, founder and managing principal of CRM consultancy Beagle Research Group [@denispombriant on Twitter]:

Sept. 13, 2010: Oracle OpenWorld Preview http://sn.im/dp0913

Sept. 19, 2010: Oracle OpenWorld Take 1 http://sn.im/dp0919
In the early 21^st century, the best way to demonstrate to the world how well off you are is to take over San Francisco for a week and invite your customers which is what Oracle has done again for Oracle Open World (OOW).

• [UPDATE: 9/20, 9.09a ET] Pre-OOW post by Ray Wang, partner at Altimeter Group, and recently named one of the Influential Leaders of 2010 in this year’s CRM Market Awards (@rwang0 on Twitter):

Sept. 18, 2010: Vendor Events: 10 Oracle Open World Tips http://sn.im/rw0918

• [UPDATE: 9/20, 7.50a ET] The collected #oow10 tweets (nearly 4,000 on Sunday in the last 24hrs): http://sn.im/oow10-wth [WhatTheHashtag]

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Monday, September 20, 2010

• Video highlights from the keynote by Larry Ellison, Oracle’s cofounder and chief executive officer.

• Lauren McKay’s coverage will be forthcoming, but you can see her tweetstream here.

• Oracle’s press releases: http://sn.im/oracle-pr

09/20/10: Oracle Announces Oracle Fusion Applications

09/20/10: Oracle Unveils Exalogic Elastic Cloud
Any Oracle Applications including: the Oracle E-Business Suite, Oracle’s Siebel CRM, Oracle’s PeopleSoft Enterprise, Oracle’s JD Edwards and Oracle’s industry specific business applications will run on Oracle Exalogic Elastic Cloud transparently, without needing any modifications.

• The New York Times‘ Bits blog has an early take on the Sunday-night Ellison keynote and the odd juxtaposition of having H-P as a primary sponsor of the show. Reflecting on the keynote by Ann Livermore, H-P’s executive vice president, the Times blogger wrote:

The companies share 140,000 customers. H.P. has 12,000 services people who spend their every working hour on Oracle. And about 40 percent of all the Oracle software out there runs on H.P. hardware, she said.

According to the report, Ellison also had news of the Fusion Applications that Oracle has been promising for the last five years:

Finally, Mr. Ellison assured customers that Oracle’s long-awaited Fusion software will ship to a select group of customers this year and then go up for sale to all early next year.Fusion combines a grand swath of the software Oracle has acquired from the likes of PeopleSoft, Siebel, J.D. Edwards, BEA and others into a single package that has social networking and business intelligence twists.

“Boy, that was really easy to do,” Mr. Ellison joked. “More than five years later, we are finally there.”

During his speech, Mr. Ellison beat up on Red Hat, Salesforce.com, I.B.M. and a couple other smaller companies, but he never went directly after H.P.

• Regarding Fusion Apps, these tweets, from OOW’s official Twitter account:

@OracleOpenWorld: There is a short demo coming up tomight [Sunday night] – a much more detailed Fusion Apps demo on Wednesday in Larry’s 2nd keynote #oow10

@OracleOpenWorld: RT @rwang0: Fusion apps screen shot http://twitpic.com/2q6h5q #oow10

• Industry observer Dennis Howlett (@dahowlett on Twitter) blogged the opening presentations for ZDnet – Oracle OpenWorld Keynote Sets a Dull Tone http://sn.im/oow20-zd1 — and he wasn’t exactly thrilled with the experience:

“Making analysts and media disgruntled is not the way to set the tone of any conference.”

• [UPDATE: 9/20, 7.o5a ET] Oracle CEO Touts Cloud Computing; Announces “Cloud In A Box” [WSJ.com] The Wall Street Journal‘s takeaway on Ellison’s cloud computing announcements.

• [UPDATE: 9/20, 12.49p ET] Blogpost by Michael Fauscette, group vice president of software business solutions at IDC (@mfauscette on Twitter):

Day One: Oracle OpenWorld 2010 http://sn.im/mf0920

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Tuesday, September 21, 2010
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Wednesday, September 22, 2010

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Post-show wrap-ups

• [UPDATE: 9/27, 5.49p ET] Lauren’s overview of Oracle’s week — the good, the bad, and the interminably ugly.

#OOW10 Win/Loss Ratio http://sn.im/dcrmblog092710a