Beagle Research Group Founder Denis Pombriant has spoken again and again about how much he respects the work being done by Brainshark, the online presentation software service provider. And when Pombriant speaks, people listen. I had the privilege of covering his address at CRM Evolution this year and he was mind-blowing. (Check out my coverage of the address as well as CRM‘s coverage of the conference here.)
A few weeks ago I spoke with Pombriant about Brainshark and their new Mobile application and he gushed about how it would change the way sales teams were able to communicate and make changes to presentations on-the-go. He also claimed that it would help with sustainability issues, which are Pombriant’s wheelhouse, because business travel wouldn’t be necessary if we could present and sell via mobile devices. He told me that the people at the company were intelligent and he was right.
Here’s a passage from the Brainshark Mobile press release: “As smartphones continue to rise in usage – with Gartner reporting 54.3 million unit sales in the first quarter of 2010 alone, an increase of almost 50% over the same period last year – they’ve become even more critical for keeping today’s highly dispersed workforce and on-the-go users connected, in-the-loop and productive. By making Brainshark presentations – already viewed every 3.5 seconds in locations all over the world – available for mobile consumption, users can ensure that their content is always accessible to the people they need to reach and can let their audience choose the most convenient way to experience it.”
I had the pleasure of speaking with Greg Flynn, senior vice president of products at Brainshark, and here are a few of the interesting things he had to say about his company and the new mobile product:
“People are using Brainshark to create presentations to train their sales force. They’re using it in sales and marketing to educate their customers or prospects. They’re using for anything you might put into a presentation and it’s all done on a SaaS application.”
“With Brainshark Mobile, lets say you change a slide or change your audio track on a presentation: We immediately update the flash-based version of that, which has the audio in that new slide change. Within a few minutes it will be available on your mobile device.”
“Brainshark has valuable tracking capabilities. You know who viewed your presentation, how long they watched it for, which slides they watched, in which order they watched them, did they watch it on a mobile device or a PC. The extensive backend reporting allows you to pull analytics about your presentations and viewer retention rates. Knowing retention rates drop off after slide five tells me that I have to do something about the presentation. Maybe it is too long or maybe I have to change the message.”
I also spoke with Ira Weinstein, senior analyst and partner at Wainhouse Research, and he had some awesome things to say about Brainshark Mobile as well.
“Content is only as valuable as my access to it. If I have information out there that I need, unless it is brought to me where I am in a timely, convenient, cost-effective manner, then it’s not really valuable to me. What Brainshark has done is recognize the fact that people are not sitting behind a desk anymore. In order to maximize the value or content you’ve gotta bring it to them. The way to do that is to activate their mobiles. Here’s an example of taking an existing content base and making it available to people through their mobile device. It is a wise thing to do.”
Good luck to the people at Brainshark! Let me know if any of you are familiar with their work.