Comments on: Nestle’s Facebook Community: Going from Semi-Sweet to Dark — Right This Second http://www.destinationcrmblog.com/2010/03/19/nestles-facebook-community-going-from-semi-sweet-to-dark-%e2%80%94-right-this-second/ A blog from the editors of CRM magazine Sat, 04 Feb 2012 06:39:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nestlé provides text book example of doing social media wrong | Joe Spake's Weblog http://www.destinationcrmblog.com/2010/03/19/nestles-facebook-community-going-from-semi-sweet-to-dark-%e2%80%94-right-this-second/comment-page-1/#comment-4101 Nestlé provides text book example of doing social media wrong | Joe Spake's Weblog Sun, 21 Mar 2010 14:54:21 +0000 http://www.destinationcrmblog.com/?p=3489#comment-4101 [...] first read of the Nestlé Facebook fan page meltdown, in Joshua Weinberger’s brilliantly titled post on the CRM Magazine blog.Two days after Josua’s post, Nestlé is still incurring the wrath of [...] [...] first read of the Nestlé Facebook fan page meltdown, in Joshua Weinberger’s brilliantly titled post on the CRM Magazine blog.Two days after Josua’s post, Nestlé is still incurring the wrath of [...]

]]> By: uberVU - social comments http://www.destinationcrmblog.com/2010/03/19/nestles-facebook-community-going-from-semi-sweet-to-dark-%e2%80%94-right-this-second/comment-page-1/#comment-4092 uberVU - social comments Fri, 19 Mar 2010 23:05:46 +0000 http://www.destinationcrmblog.com/?p=3489#comment-4092 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by laurenmizzou: A melt-down on Nestle's Facebook fan page. http://bit.ly/a2gpoz (via @kitson)... Social comments and analytics for this post…

This post was mentioned on Twitter by laurenmizzou: A melt-down on Nestle’s Facebook fan page. http://bit.ly/a2gpoz (via @kitson)…

]]> By: Elyse_D http://www.destinationcrmblog.com/2010/03/19/nestles-facebook-community-going-from-semi-sweet-to-dark-%e2%80%94-right-this-second/comment-page-1/#comment-4088 Elyse_D Fri, 19 Mar 2010 18:19:08 +0000 http://www.destinationcrmblog.com/?p=3489#comment-4088 I think it is ironic that this story is unfolding the same day that Havas chief, David Jones spoke to the Guardian about how "Digitally empowered consumers" are scary. He says: "Young digitally empowered consumers will punish those that don't [be socially responsible] and reward those that do," Jones said. "Social media has given people real power to act. Old leaders don't understand the impact of social media. It is a medium the young people of the world control." Indeed. Read the full story here: http://www.guardian.co.uk/media/2010/mar/19/advertising-twitter-facebook I think it is ironic that this story is unfolding the same day that
Havas chief, David Jones spoke to the Guardian about how “Digitally empowered consumers” are scary. He says:

“Young digitally empowered consumers will punish those that don’t [be socially responsible] and reward those that do,” Jones said. “Social media has given people real power to act. Old leaders don’t understand the impact of social media. It is a medium the young people of the world control.”

Indeed. Read the full story here:

http://www.guardian.co.uk/media/2010/mar/19/advertising-twitter-facebook

]]> By: Wordcrunching » Blog Archive » Nestlé, Facebook and tone of voice http://www.destinationcrmblog.com/2010/03/19/nestles-facebook-community-going-from-semi-sweet-to-dark-%e2%80%94-right-this-second/comment-page-1/#comment-4087 Wordcrunching » Blog Archive » Nestlé, Facebook and tone of voice Fri, 19 Mar 2010 17:16:01 +0000 http://www.destinationcrmblog.com/?p=3489#comment-4087 [...] than 24 hours since it happened, there’s been plenty of coverage of Nestlé’s rather fatal decision to tell contributors to its Facebook fan page [...] [...] than 24 hours since it happened, there’s been plenty of coverage of Nestlé’s rather fatal decision to tell contributors to its Facebook fan page [...]

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