You may have already noticed this or heard about it, but Nestle’s Facebook fan page is currently witnessing an uprising — or a meltdown, or some other chocolate-themed pun I didn’t already use in the headline of this post.
I’ll update as things unfold, but it seems that a Facebook “fan” modified a Nestle logo to use as an avatar — and the Nestle corporate communications people or social media staffers (I’m not sure which — I have a note out to Nestle and am awaiting a reply) responded about 10 hours ago — well, in a very 1.0 kind of way:
Nestle To repeat: we welcome your comments, but please don’t post using an altered version of any of our logos as your profile pic – they will be deleted.
The community — as you might imagine — responded in a very 2.0 kind of way. Some selections:
- “it’s our page, we set the rules, it was ever thus.”
- LOL. Thanks for the object lesson on how to suck at Web2.0. Bravo.
- who cares about a LOGO, do you not have bigger things to be concerned about??????
- Hey Nestle, this is the internet you douchetards…ALL YOUR BASE BELONG TO US
- This is such a great case study of how not to do social media – all companies thinking of jumping on the social media bandwagon without considering the type of public conversations people are dying to have about your brand be warned!
- You can see how this happened; . . . Billy Big shot Nestle, couped up in his boardroom gets told that someone has been tinkering with the Nestle logo . . . “How dare they!!” he bawls . . . “tell those darn internet people to stop toying with our logo” . . . “tell them. minion . . . and tell them now!!!” __________ oh dear.
- There’s a simple rule to winning brand fans in social media – treat them with respect.
- Yeah, Nestle’s Facebook administrator could have avoided a lot of this vitriol had he/she not adopted such a condescending tone earlier today. It gave the impression that Nestle didn’t really care what any of its “fans” thought and that is like a red rag to a bull (or substitute your own cliche!)
- “Social media: as you can see we’re learning as we go. Thanks for the comments.” Here’s a quick fix: fire your “social media expert”. You guys clearly aren’t ready to deal with consumers who talk back to you and do things their way. Stick to TV, print and radio…PS: you’ve lost a customer in me.
- This is hilarious! I’m assuming the person who was originally writing the responses has already been sacked?? Shame on you Nestle – must read ‘promoting my brand on social media for dummies’. Lesson one = don’t tell people what they can and can’t do. Lesson two = don’t slag off consumers on a social media platform with…
- Help edit wikipedia: http://en.wikipedia.org/wiki/Nestl%C3%A9#Nestle.27s_use_of_Palm_Oil_linked_to_rainforest_deforestation
- Oh dear, there are a lot of social media consultants angling for work here.