November 4th, 2009 by Jessica Tsai

In their afternoon keynote session today at Enterprise 2.0, cofounders of consultancy Information Architected Carl Frappaolo and Dan Keldsen shared some preliminary findings from their latest report in partner with The 2.0 Adoption Council.
Unlike Web 2.0 applications, enterprise 2.0 solutions don’t necessarily enjoy the luxury of rapid viral adoption; but unlike typical enterprise applications, e2.0 solutions aren’t difficult to learn and start using. Therefore, the survey reaffirmed that resistance from organizations is real. What was surprising, however, was that the results from their recent survey indicated that resistance wasn’t coming from the usual suspects (among attendees here at Enterprise 2.0, the culprit was the technology department), but that it was coming from the users.
  • 49 percent of survey respondents reported experiencing an issue with technology resistance; of which 38 percent were able to overcome that barrier;
  • 64 percent reported resistance from management; 40 percent overcame; and
  • 72 percent reported resistance from users; 32 percent overcame.
For those who reported resistance from management, some of the top concerns were:
  • measuring return on investment (ROI): 69 percent experienced; 12 percent overcame; and

  • lack of vision: 67 percent experienced, 24 percent overcame.

For those who reported resistance from the technology departments, top concerns included:
  • immaturity of technology: 54 percent experienced; 17 percent overcame; and

  • technology integration: 63 perce nt experienced, 38 percent overcame.

Nevertheless, the m onetary invest ments companies are making into enterprise 2.0 suggests that they are making a concentrated e ffort to expand this initiative.
For their entire 2.0 budgets, r espondents reported spending:
  • less than $500K (41 percent);

  • between $500 and $1 million (22 percent);

  • more than $1 million (35 percent).

Driving adoption, Frappaolo said, is not magic, adding that it requires:
  • resources;

  • time;

  • focus; and

  • money

“Stop horsing around,” he said. “This isn’t child’s play.” The challenge many E2.0 champions — many of whom expressed this concern throughout the conference –  are struggling with, he admitted, was the ability to illustrated quantifiable ROI. “[E2.0] benefits don’t lend themselves very nicely to financial spreadsheets,” Frappaolo said. “but trouble with ROI doesn’t mean they’re not seeing benefits.”
[Correction: The previous edition of this posted featured past content from a separate survey.]

Just a heads up– you’re mixing data from two different surveys. We are in the process of updating the Council web site, but the data presented at the recent e20 conference is the most current. Thanks for the mention.

Comment by Susan Scrupski — — November 6, 2009 @ 10:47 am

Thanks! The change has been made.

Comment by Jessica — November 10, 2009 @ 10:10 am

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