Last year it was Olympic Gold Medalist Michael Phelps. This year, Oracle Cofounder, Chairman, and Chief Executive Officer Larry Ellison, is bringing The Terminator, Kindergarten Cop, and California Governor Arnold Schwarzenegger on stage to discuss innovation.

Ellison is also said to be addressing Oracle’s Fusion Apps during the afternoon keynote. What exactly he will be announcing is unknown; however, in July, Oracle divulged that the applications will be delivered on demand — in addition to on premise. Attendees are eagerly awaiting news surrounding the apps. And knowing Ellison, a bit of competitor bashing is likely to accompany the Oracle announcements.

Stay tuned for live-twittering from @destinationCRM and other CRM press and analyst people such as @lager, @ekolsky, @pgreenbe @brentleary, and @DrNatalie. Check out Denis Pombriant’s dispatch from OpenWorld on our blog and be sure to read Paul Greenberg’s coverage of Oracle and Social CRM on ZDNet.