Associate Editor Jessica Tsai (@jesstsai) was on location in New York this afternoon at the Digital Strategies Conference, an event sponsored by Clickability (@clickabilityinc), a provider of on-demand Web content management. Below is her tweetstream from the event, which was live-twittered on our @destinationCRM channel. You can look for her news story on Thursday on destinationCRM.com.

For other tweets from the event, you can use this link for the Summize results on the hashtag #digitalstrategies: http://sn.im/digstrat0909

Overview:
[The full tweetstream appears after the jump.]

W 9/9/09, 3:24            Jessica Tsai here, live tweeting at Clickability’s Digital Strategies Conference in New York City #digitalstrategies

W 9/9/09, 3:27            Panel: “Lev[eraging] your Nat’l Brand for a Local Audience”:
………………………………Brian Buchwald, Greg Gittrich, Robyn Peterson; Mod: Matthew Barkoff

W 9/9/09, 3:54            Next panel: “Digital Monetization Strategies: How do I Break My Ad Revenue Addiction?”
………………………………Panelists: Gordon Crovitz, Cathryn Cronin Cranston, Michael Wolff, Bill Grueskin

W 9/9/09, 5:14         “Everything U Need to Know about Social Media but Were Afraid to Ask”
………………………………Auren Hoffman, Mike Glickenhaus; Mod: Robert Carroll

W 9/9/09, 5:42            Now: Digital Strategies in Action: The Tribeca Film Festival Case Study w/ COO Jon Patricof

W 9/9/09, 5:57            Panel: Executive Best Practices: What Must Media Execs Do Today to be a Force in the Future?

W 9/9/09, 6:11             Panelists: Chris Grosso, Chris Hendricks, Colin Crawford, Ravi Maira; Mod: Jeff Freund, CEO

[The full tweetstream, after the jump...]

The full tweetstream:

W 9/9/09, 3:24            Jessica Tsai here, live tweeting at Clickability’s Digital Strategies Conference in New York City #digitalstrategies

Panel: “Lev[eraging] your Nat’l Brand for a Local Audience”:
Brian Buchwald, Greg Gittrich, Robyn Peterson; Mod: Matthew Barkoff

• Brian Buchwald: Senior Vice President, Local Digital Media and Multiplatform, NBC – LinkedIn
• Greg Gittrich: Vice President, Editor-in-Chief, NBC Local Integrated Media
• Robyn Peterson: Vice President, Product at NBC Universal – LinkedIn, Twitter (@robynpeterson)

W 9/9/09, 3:34           Philosophy of local: “how to live in your city rather than exist in it” – Barkoff

W 9/9/09, 3:35           Buchwald: Everything we do asks, “Is this meeting the needs of the ‘social capitalist’?”

W 9/9/09, 3:37           RT @clickabilityinc Gittrich: create sites that are the pulse of the city, actionable. Not just a mirror of NBC station

W 9/9/09, 3:38           Wanted to take UGC & create a two-way convo w/ users= inspiration for site relaunch that took place last month – Peterson

W 9/9/09, 3:44          “Mood & emotion of story matters as much as the facts…allows users to share their emotion”- Gittrich

W 9/9/09, 3:45          Metrics that matter: Monthly uniques/engagement (Gittrich), Profit/Loss (Buchwald);#pgs viewed/repeat visits (Peterson)

W 9/9/09, 3:50          Re: How much control to open up to users – “My attitude is, go for it an ask for forgiveness later” – Buchwald

W 9/9/09, 3:53           wnbc.com was pulled down 10 months ago and is now nbcnewyork.com — “definitely not a broadcast site” – Barkoff

Next panel: “Digital Monetization Strategies: How do I Break My Ad Revenue Addiction?”
Panelists: Gordon Crovitz, Cathryn Cronin Cranston, Michael Wolff, Bill Grueskin

• Gordon Crovitz: Cofounder of Journalism Online, Former Publisher of The Wall Street Journal
• Cathryn Cronin Cranston: Senior Media Executive, Former publisher Harvard Business Review
• Michael Wolff: Two-time National Magazine Award, Vanity Fair Columnist and Founder of News Aggregator newser.com.

W 9/9/09, 4:01          “As if any journalist has a boss” (nice!) – Crovitz

W 9/9/09, 4:04         Challenge for trad news co. is a cultural one bc of the lack of trust btwn the news/editorial & publishers- Cranston

W 9/9/09, 4:05         “People value info, value knowing what’s going on… We just don’t have biz models to capture the value” – Crovitz

W 9/9/09, 4:07         “The news our children grow up with will be entirely diff from news we grew up with = the way they see the world” – Wolff

W 9/9/09, 4:11          Cranston wants to see more collaboration & trust, more imagination, more risk taking “the greatest risk is doing nothing”

W 9/9/09, 4:13          “People [won't] pay for info that’s widely/easily available…will pay for a POV, analysis. How much? Don’t know” Crovitz

W 9/9/09, 4:14         “Advertising will support newspapers — if we don’t figure it out, advertisers will.” – Wolff

W 9/9/09, 4:19         The whole country is transfixed by Mad Men =how adv came to *create* the modern media biz, not dominate or corrupt -Wolff

W 9/9/09, 4:23        Advertisers are a simple machine – they want IMPACT – Wolff

W 9/9/09, 4:25        “Scarcity has all but disappeared” making it difficult for digital advertising to be as effective as analog – Crovitz

W 9/9/09, 4:27        “Media [is] divorced from those that paid bills — advertising.” -Wolff

W 9/9/09, 4:28        “The Internet is the greatest form of mass media” -Wolff

W 9/9/09, 4:30        RT @clickabilityinc Crovitz: if we wish for the old ways to come back we will not have journalism. Need new ad means. Don’t rely on ad

W 9/9/09, 4:43        Wolff argues that WSJ hurt brand & bottom line bc paid model. Cut itself off from the Web/indexable by search engines

W 9/9/09, 4:43        “Social media provide huge off for psychographic & behavioral information” -Cranston

W 9/9/09, 4:45        Digital media has promise to deliver data – but it’s still primitive -Crovitz

W 9/9/09, 5:11         “If we don’t put the show biz back in this, pick our aud. by the scruff of the neck, then we’ve lost this battle” -Wolff

“Everything U Need to Know about Social Media but Were Afraid to Ask”
Auren Hoffman, Mike Glickenhaus; Mod: Robert Carroll [of Clickability]

• Auren Hoffman: CEO, Rapleaf
• Mike Glickenhaus: President & CEO, VMIX Media

W 9/9/09, 5:16        Glickenhaus has found that anything to do with kids and pets tends to drive a lot of traffic

W 9/9/09, 5:21        A huge amount of [Web] fraud is based on email address created within the last week – Hoffman

W 9/9/09, 5:24        Hoffman: If you understand consumer: a) show them better content b) customize content c) show much better advertising

W 9/9/09, 5:26        A yr ago, Twitter was overhyped (only 1.5 mil uniques). Today, it’s the fastest growing Web property in history -Hoffman

W 9/9/09, 5:31         Facebook model (vs. Twitter) is what we see more and more companies adopting for their own brands – Glickenhaus

W 9/9/09, 5:37         Best way to reach your customer is EMAIL, not even a close 2nd. Must do email well first, before anything else -Hoffman

Now: Digital Strategies in Action: The Tribeca Film Festival Case Study w/ COO Jon Patricof

• Jon Patricof: COO, Tribeca Enterprises – LinkedIn, Twitter (@jpatricof), company profile

W 9/9/09, 5:45         Digital is having less impact on films – people still going to theaters to see films – Patricof

W 9/9/09, 5:56         Digital is a strategy to help feature more noteworthy indy films that may not have made it into the 150 slots in Festival

Panel: Executive Best Practices: What Must Media Execs Do Today to be a Force in the Future?

Panelists: Chris Grosso, Chris Hendricks, Colin Crawford, Ravi Maira; Mod: Jeff Freund, CEO