Comments on: Too Close for Comfort: American Gapparel Ads http://www.destinationcrmblog.com/2009/09/02/too-close-for-comfort-american-gapparel-ads/ A blog from the editors of CRM magazine Sat, 04 Feb 2012 06:39:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Claus@VerticPortals http://www.destinationcrmblog.com/2009/09/02/too-close-for-comfort-american-gapparel-ads/comment-page-1/#comment-2146 Claus@VerticPortals Mon, 14 Sep 2009 15:34:56 +0000 http://www.destinationcrmblog.com/?p=2424#comment-2146 When I saw them on the street I thought they Gab one had a very different feel because of the difference in art direction on the picture. Never confused the two brands. When I saw them on the street I thought they Gab one had a very different feel because of the difference in art direction on the picture. Never confused the two brands.

]]> By: Marshall Lager http://www.destinationcrmblog.com/2009/09/02/too-close-for-comfort-american-gapparel-ads/comment-page-1/#comment-2111 Marshall Lager Tue, 08 Sep 2009 16:26:09 +0000 http://www.destinationcrmblog.com/?p=2424#comment-2111 All ads of this nature look alike to me. I was more offended by the horrendous PhotoShop stretch job on the Gap model's left leg. Bad work in a practice I've always found questionable. While we're on the subject of style-mimicry, how about the subway ads for the new Bruce Willis film Surrogates? The font and color scheme is a stone ripoff from the recent Battlestar Galactica TV series. All ads of this nature look alike to me. I was more offended by the horrendous PhotoShop stretch job on the Gap model’s left leg. Bad work in a practice I’ve always found questionable.

While we’re on the subject of style-mimicry, how about the subway ads for the new Bruce Willis film Surrogates? The font and color scheme is a stone ripoff from the recent Battlestar Galactica TV series.

]]> By: Lauren McKay http://www.destinationcrmblog.com/2009/09/02/too-close-for-comfort-american-gapparel-ads/comment-page-1/#comment-1860 Lauren McKay Wed, 02 Sep 2009 16:03:10 +0000 http://www.destinationcrmblog.com/?p=2424#comment-1860 Wow.. I don't think I ever would have noticed the similarity between the campaigns had you not pointed it out, Josh. The ads are indeed very close, but in Gap's defense, it has always (well, in recent years, at least) done fairly simple posters and print ads with lots of white space. So has AA obviously, but AA's ads tend to hedge on the risqué side, whereas, Gap's ads are more wholesome - often featuring fresh-faced celebrities. Judging from personal experience, The "Born to Fit" campaign seems to be working. I actually bought a pair yesterday and when digging through the piles of jeans, the store clerk told me that she'd be surprised if I could find my size -- They are selling out all over the place. Before going into the store, I tried to purchase them online and all of the sizes from 2-10 in my preferred style were out of stock. This, of course, only made me want the jeans more. Don't worry I snagged a pair -- and the only pair in my size -- at the 34th Street Store. I do wonder what American Apparel's reaction was about the Gap ads... But I hardly think it can lay claim over the black Helvetica type-face. If it was something like the Disney font, then yes, but the simplistic nature of both ads makes it harder to point fingers. -LM Wow.. I don’t think I ever would have noticed the similarity between the campaigns had you not pointed it out, Josh. The ads are indeed very close, but in Gap’s defense, it has always (well, in recent years, at least) done fairly simple posters and print ads with lots of white space. So has AA obviously, but AA’s ads tend to hedge on the risqué side, whereas, Gap’s ads are more wholesome – often featuring fresh-faced celebrities.

Judging from personal experience, The “Born to Fit” campaign seems to be working. I actually bought a pair yesterday and when digging through the piles of jeans, the store clerk told me that she’d be surprised if I could find my size — They are selling out all over the place. Before going into the store, I tried to purchase them online and all of the sizes from 2-10 in my preferred style were out of stock. This, of course, only made me want the jeans more. Don’t worry I snagged a pair — and the only pair in my size — at the 34th Street Store.

I do wonder what American Apparel’s reaction was about the Gap ads… But I hardly think it can lay claim over the black Helvetica type-face. If it was something like the Disney font, then yes, but the simplistic nature of both ads makes it harder to point fingers.

-LM

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