http://www.destinationcrmblog.com/2009/08/25/full-circle/ A blog from the editors of CRM magazine Thu, 12 Aug 2010 19:17:25 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.destinationcrmblog.com/2009/08/25/full-circle/comment-page-1/#comment-1800 Twitter Trackbacks for Full Circle | CRM Magazine Blog [destinationcrmblog.com] on Topsy.com Wed, 26 Aug 2009 02:12:43 +0000 http://www.destinationcrmblog.com/?p=2332#comment-1800 [...] Full Circle | CRM Magazine Blog www.destinationcrmblog.com/2009/08/25/full-circle – view page – cached One year since posing the question, will CRM change acronyms anytime soon? — From the page [...] [...] Full Circle | CRM Magazine Blog http://www.destinationcrmblog.com/2009/08/25/full-circle – view page – cached One year since posing the question, will CRM change acronyms anytime soon? — From the page [...]

]]> http://www.destinationcrmblog.com/2009/08/25/full-circle/comment-page-1/#comment-1798 The Socially Empowered Customer Wants You | CRM Magazine Blog Wed, 26 Aug 2009 00:28:24 +0000 http://www.destinationcrmblog.com/?p=2332#comment-1798 [...] “They don’t care how you slide it,” Leary said. “They care about you treating them the way they want to to be treated.” Leary added that consumers want to do the managing — a point that was also made in this morning’s keynote speech by Jeffrey Rayport, founder of Marketspace, LLC. Chris Musico recently blogged about Rayport’s mention of customer managed relationships (CMR) in preference of CRM. [...] [...] “They don’t care how you slide it,” Leary said. “They care about you treating them the way they want to to be treated.” Leary added that consumers want to do the managing — a point that was also made in this morning’s keynote speech by Jeffrey Rayport, founder of Marketspace, LLC. Chris Musico recently blogged about Rayport’s mention of customer managed relationships (CMR) in preference of CRM. [...]

]]> http://www.destinationcrmblog.com/2009/08/25/full-circle/comment-page-1/#comment-1797 Scott Hornstein Tue, 25 Aug 2009 21:56:59 +0000 http://www.destinationcrmblog.com/?p=2332#comment-1797 We're dealing with concepts here. The reality is that we live in an opt-out world, and opt-out does not feature the customer in the driver's seat. Many CRM engines are fine tuned to generate short-term opportunity. We're lacking the measurement and reward structures to drive customers, which are by definition long-term. Will CRM morph to CMR? Dunno. What i do know is that there's a lot of opportunity once the customer becomes the measure. We’re dealing with concepts here. The reality is that we live in an opt-out world, and opt-out does not feature the customer in the driver’s seat. Many CRM engines are fine tuned to generate short-term opportunity. We’re lacking the measurement and reward structures to drive customers, which are by definition long-term. Will CRM morph to CMR? Dunno. What i do know is that there’s a lot of opportunity once the customer becomes the measure.

]]> http://www.destinationcrmblog.com/2009/08/25/full-circle/comment-page-1/#comment-1793 Twitted by TweetCRM Tue, 25 Aug 2009 16:23:37 +0000 http://www.destinationcrmblog.com/?p=2332#comment-1793 [...] This post was Twitted by TweetCRM [...] [...] This post was Twitted by TweetCRM [...]

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