Comments on: Full Circle

By: Twitter Trackbacks for Full Circle | CRM Magazine Blog [destinationcrmblog.com] on Topsy.com

Wed, 26 Aug 2009 02:12:43 +0000

[...] Full Circle | CRM Magazine Blog http://www.destinationcrmblog.com/2009/08/25/full-circle – view page – cached One year since posing the question, will CRM change acronyms anytime soon? — From the page [...]

By: The Socially Empowered Customer Wants You | CRM Magazine Blog

The Socially Empowered Customer Wants You | CRM Magazine Blog — Wed, 26 Aug 2009 00:28:24 +0000

[...] “They don’t care how you slide it,” Leary said. “They care about you treating them the way they want to to be treated.” Leary added that consumers want to do the managing — a point that was also made in this morning’s keynote speech by Jeffrey Rayport, founder of Marketspace, LLC. Chris Musico recently blogged about Rayport’s mention of customer managed relationships (CMR) in preference of CRM. [...]

By: Scott Hornstein

Scott Hornstein — Tue, 25 Aug 2009 21:56:59 +0000

We’re dealing with concepts here. The reality is that we live in an opt-out world, and opt-out does not feature the customer in the driver’s seat. Many CRM engines are fine tuned to generate short-term opportunity. We’re lacking the measurement and reward structures to drive customers, which are by definition long-term. Will CRM morph to CMR? Dunno. What i do know is that there’s a lot of opportunity once the customer becomes the measure.

By: Twitted by TweetCRM

Twitted by TweetCRM — Tue, 25 Aug 2009 16:23:37 +0000

[...] This post was Twitted by TweetCRM [...]