CureCRM, which officially launched yesterday, has something to its credit that not a lot of other CRM vendors can lay claim to: It has integrated with Twitter from Day One. The Web-based, CRM service operates on a fairly simple premise — salespeople spend a heck of a lot of time in their email inboxes.

According to its site, CureCRM offers the following:

Emails and Tweets sent and received from prospects and customers get logged into CureCRM automatically. CureCRM also extracts phone numbers, email addresses, tweets, and other relevant information about your contacts.

CureCRM is fully integrated with your Outlook client and Salesforce. When reading emails from prospects & customers in Outlook, CureCRM shows you threaded conversations, contact information, and upcoming meetings.

I recently spoke with CureCRM’s founder, Alex Schliker, and here’s a bit of our conversation:

Where did the idea for CureCRM come from?

Initially we weren’t even a CRM — we were an email assistant. There was this thing back in the day called, “I Want Sandy.” It was an email assistant that helped people keep track of their schedules. It would add meetings and events to people’s calendars immediately.

It was pretty popular and Twitter acquired them. I thought that idea was great and I wanted to take the idea of an email assistant and sell it to the enterprise world. It would replace the concept of a human assistant … No one really wanted it. A human assistant makes like 8-9 bucks an hour. That’s not that much of a cost. We, after scanning emails — part of our program is to make our emails that much stronger so people didn’t have to email an assistant and it does that automatically — we slowly learned that this is more of a CRM application than an email assistant.

However, we do still have an email assistant in the product. It is a big core feature, which is unique with CRM. There isn’t any other CRM with a built in email assistant for scheduling stuff.

What are your expectations for customers signing up?

It’s too early to tell what our retention is going to be, but we have had some [Web site] server issues so that’s been a good sign.

Why start in email?

We were scanning emails and we were pulling out contacts and conversations with contacts and we realized that sales guys are spending a lot of their day logging this information into Salesforce CRM and manually copying and pasting conversations. We built a Salesforce plug-in and we were already tapping into emails so logging stuff into Salesforce.com was easy for us.

We also realized that Twitter is big – and consumer Tweets about a product are pretty powerful in getting the word out. So we built Twitter on top. We are using our own product. On our Twitter page, everyone that’s Tweeted about us, I have tried to respond  to. I’m able to track these Twitter users and if they sign up to our site, I’ll be able to see what they Tweeted about, every email they sent us, where they signed up… all this stuff in one console. And it’s all automated so no data entry is required.

Tell me about pricing and how subscriptions work

There is a free personal plan. For someone who wants to manage his Twitter and email contacts in one control panel and take conversations to go — via mobile phone — all they have to do to sign up is Tweet about us. If they Tweet about us, we give them the plan for free [for three months], otherwise it’s $14.95 per month.

For more in-depth business subscription plans visit CureCRM.com, or reach out via Twitter, @CureCRM.