Comments on: Social Media Maturity Model: “One (Social) Ring to Rule Them All” http://www.destinationcrmblog.com/2009/06/15/social-media-maturity-model-one-social-ring-to-rule-them-all/ A blog from the editors of CRM magazine Sat, 04 Feb 2012 06:39:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Prem Kumar Aparanji http://www.destinationcrmblog.com/2009/06/15/social-media-maturity-model-one-social-ring-to-rule-them-all/comment-page-1/#comment-1548 Prem Kumar Aparanji Fri, 03 Jul 2009 04:52:02 +0000 http://www.destinationcrmblog.com/?p=1932#comment-1548 Thank you for the comment Esteban. I am sorry, I am very late in responding to you here! What you say is correct, but that was not my intention. :) I was trying to put forth the argument that Social CRM is not merely a means to generate even more leads, do better targeted campaigns tailored for the individual rather than a demographic, reduce customer service costs by leaving that task to the communities. The above are merely more automation & leads to even more alienation of the customers. Social CRM provides the businesses an opportunity to engage with the customers. Build social relationships. Not merely manage transactional relationships. That is what "friend"ing is all about. Build relationships, not merely grow your network. Or at least thats what it should be! Thank you for the comment Esteban. I am sorry, I am very late in responding to you here!

What you say is correct, but that was not my intention. :)

I was trying to put forth the argument that Social CRM is not merely a means to generate even more leads, do better targeted campaigns tailored for the individual rather than a demographic, reduce customer service costs by leaving that task to the communities.

The above are merely more automation & leads to even more alienation of the customers.

Social CRM provides the businesses an opportunity to engage with the customers. Build social relationships. Not merely manage transactional relationships. That is what “friend”ing is all about. Build relationships, not merely grow your network. Or at least thats what it should be!

]]> By: Shop Long Distance » Social Media Maturity Model: “One (Social) Ring to Rule Them All … http://www.destinationcrmblog.com/2009/06/15/social-media-maturity-model-one-social-ring-to-rule-them-all/comment-page-1/#comment-1442 Shop Long Distance » Social Media Maturity Model: “One (Social) Ring to Rule Them All … Mon, 15 Jun 2009 23:01:08 +0000 http://www.destinationcrmblog.com/?p=1932#comment-1442 [...] Here is the original:  Social Media Maturity Model: “One (Social) Ring to Rule Them All … [...] [...] Here is the original:  Social Media Maturity Model: “One (Social) Ring to Rule Them All … [...]

]]> By: Esteban Kolsky http://www.destinationcrmblog.com/2009/06/15/social-media-maturity-model-one-social-ring-to-rule-them-all/comment-page-1/#comment-1435 Esteban Kolsky Mon, 15 Jun 2009 18:40:47 +0000 http://www.destinationcrmblog.com/?p=1932#comment-1435 Very interesting analogy. I must say that my Tolkien is not that current, so it took me some time to remember all that. But the point is nevertheless well taken. It is not about aggressively attacking a "problem" and solving it by force. It is about understanding the best way to work together towards a common goal, and finding the best way to deliver to that end. I hope. :) Nice post, thanks for writing it. Very interesting analogy. I must say that my Tolkien is not that current, so it took me some time to remember all that. But the point is nevertheless well taken.

It is not about aggressively attacking a “problem” and solving it by force. It is about understanding the best way to work together towards a common goal, and finding the best way to deliver to that end.

I hope. :)

Nice post, thanks for writing it.

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