Comments on: Social Media Maturity Model: The Mutation of Social Media http://www.destinationcrmblog.com/2009/06/13/social-media-maturity-model-the-mutation-of-social-media/ A blog from the editors of CRM magazine Sat, 04 Feb 2012 06:39:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Eric Kotonya http://www.destinationcrmblog.com/2009/06/13/social-media-maturity-model-the-mutation-of-social-media/comment-page-1/#comment-2457 Eric Kotonya Thu, 15 Oct 2009 07:24:20 +0000 http://www.destinationcrmblog.com/?p=1915#comment-2457 The dissemination of Social News will be sustainable only if it is targeted and viral. Social networks have already deployed mature technology for identifying and targeting information to users who find it relevant. Viral social news is the next area of research - if i can "own and store" what I like from a blog so that it is accessible while I'm offline, then add my views and avail it to my friends in the future, in a modified form, then that's real value. This paradigm breaks intellectual property and knowledge asset ownership structures as we know them today. The dissemination of Social News will be sustainable only if it is targeted and viral.

Social networks have already deployed mature technology for identifying and targeting information to users who find it relevant.

Viral social news is the next area of research – if i can “own and store” what I like from a blog so that it is accessible while I’m offline, then add my views and avail it to my friends in the future, in a modified form, then that’s real value. This paradigm breaks intellectual property and knowledge asset ownership structures as we know them today.

]]> By: Craig Stark http://www.destinationcrmblog.com/2009/06/13/social-media-maturity-model-the-mutation-of-social-media/comment-page-1/#comment-1421 Craig Stark Sun, 14 Jun 2009 04:19:29 +0000 http://www.destinationcrmblog.com/?p=1915#comment-1421 The technological underpinnings of Social Media are there as evidenced by the number of newcomers onto the scene in the last year. There are over 100 companies in the community, brand monitoring and Open API developers creating apps for CRM platforms. There is no doubt that SMM will drive sales and CUSAT scores beyond what CRM delivers now. Will companies think of this new hybrid as was to add value to customers by listening or to simply drive metrics? Five years out will be very interesting to see who the "new" market leaders are in every category. SME's will be very large benefactors, that is for sure. CS @socialmediawave The technological underpinnings of Social Media are there as evidenced by the number of newcomers onto the scene in the last year. There are over 100 companies in the community, brand monitoring and Open API developers creating apps for CRM platforms.

There is no doubt that SMM will drive sales and CUSAT scores beyond what CRM delivers now.

Will companies think of this new hybrid as was to add value to customers by listening or to simply drive metrics?

Five years out will be very interesting to see who the “new” market leaders are in every category. SME’s will be very large benefactors, that is for sure.
CS @socialmediawave

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