| June 3rd, 2009 by Lauren McKay |
Internet Week is awesome. Why? Aside from the great parties and networking events, there’s tons of quality conference sessions all over the city. Today I hit up Mediabistro Circus to hear from media luminaries on how the media landscape is changing. I, of course, twittered like crazy, so here’s a catalogue of my tweets from the afternoon:
Listening to Steve Rubel, Director of Insights, Edelman Digital #mbcircus #iwny
We are now saying enough is enough- I cant consume all the sources of info that I want to consume. I have to set personal limits #mbcircus
we visit 111 unique domains a month, 2,555 web pages a month. -@steverubel #mbcircus
People need to hear things 3-5x times for them to really sink in. #mbcircus
“You need to let your individual employees get out there and become brands.” -@steverubel #mbcircus
“If the news is important, it will find me.” Friend recommendations & search suggestions will get better & better. #mbcircus
@quickenloans as a example of branding + cust srvc. Woman ranted a/b loan probs. Quicken responded fast. Eventually solved prob. #mbcircus
WIthout a doubt, any session on social media/Twitter always mentions @comcastcares. #mbcircus #iwny
Companies need to set their employees free. Thats hard- they want the CEO to be the star. But stats show consumers dont trust CEOs.#mbcircus
“Companies move too slow. They can turn around & the 30 people they hired out of college are already there talking on behalf of the co.”
Rapleaf.com: crawls the web and matches up email addresses. Gives you back a chart that shows overlap of social networks. #mbcircus
More after the jump.
Jeff Howe, Wired editor and author of Crowdsourcing takes the stage #mbcircus
Crowdsourcing: now we buy and we participate in the process by which products are created. “People formerly known as customers” #mbcircus
Howe 1st thought “crowdsourcing” term was gimmicky. “Its very Silicon Valley..smushing words together which is annoying” #mbcircus
Howe talking about @threadless. I covered the company a few months back: http://tinyurl.com/chz4zc #mbcircus
spot.us & kiva.org – two interesting crowdsourcing sites. #mbcircus
crowdfunded journalism is awesome.
@kathysena An example is spot.us. Its “community funded reporting.” Ppl commission journalists to do deep investigations in hopes 4 change.
John A. Byrne – Editor-in-Chief of BusinessWeek on stage. No slides. Sharply dressed. #mbcircus
“Transactions are the enemy of relationships.” -Byrne #mbcircus
Byrne says we are in stage 4 of media decline: we’re grasping for salvation. Why? the biz model is broken Stage 5 = death/irrelevancy.
@SteveBaker posted his BizWeek story’s topic sentences on Twitter. Asked his followers to finish the grafs. #mbcircus
Story “Social Media Will Change Your Business” is the top posted BizWeek story ever. http://tinyurl.com/2gj3yz #mbcircus
Byrne: The measurement 4 engagement is wrong (time spent.) It should be the ratio bw what we output and what the world gives back in input.
The Business Exchange http://bx.businessweek.com/ – Pure voyeurism. See what ppl are reading, commenting on, etc.
Business Exchange is a huge success with advertisers. Why? its unique, its specialized, & allows 4 microtargeting #mbcircus
RT @mbcircus Byrne predicts three gruesome years ahead in pub industry. #mbcircus
Downside to crowdsourcing: Mob mentality. Can create fallacies via info cascades. #mbcircus


