google
yahoo
bing
June 3rd, 2009 by Lauren McKay

Internet Week is awesome. Why? Aside from the great parties and networking events, there’s tons of quality conference sessions all over the city. Today I hit up Mediabistro Circus to hear from media luminaries on how the media landscape is changing. I, of course, twittered like crazy, so here’s a catalogue of my tweets from the afternoon:

Listening to Steve Rubel, Director of Insights, Edelman Digital #mbcircus #iwny

We are now saying enough is enough- I cant consume all the sources of info that I want to consume. I have to set personal limits #mbcircus

we visit 111 unique domains a month, 2,555 web pages a month. -@steverubel #mbcircus

People need to hear things 3-5x times for them to really sink in. #mbcircus

“You need to let your individual employees get out there and become brands.” -@steverubel #mbcircus

“If the news is important, it will find me.” Friend recommendations & search suggestions will get better & better. #mbcircus

@quickenloans as a example of branding + cust srvc. Woman ranted a/b loan probs. Quicken responded fast. Eventually solved prob. #mbcircus

WIthout a doubt, any session on social media/Twitter always mentions @comcastcares. #mbcircus #iwny

Companies need to set their employees free. Thats hard- they want the CEO to be the star. But stats show consumers dont trust CEOs.#mbcircus

“Companies move too slow. They can turn around & the 30 people they hired out of college are already there talking on behalf of the co.”

Rapleaf.com: crawls the web and matches up email addresses. Gives you back a chart that shows overlap of social networks. #mbcircus

More after the jump.

Jeff Howe, Wired editor and author of Crowdsourcing takes the stage #mbcircus

Crowdsourcing: now we buy and we participate in the process by which products are created. “People formerly known as customers” #mbcircus

Howe 1st thought “crowdsourcing” term was gimmicky. “Its very Silicon Valley..smushing words together which is annoying” #mbcircus

Howe talking about @threadless. I covered the company a few months back: http://tinyurl.com/chz4zc #mbcircus

spot.us & kiva.org – two interesting crowdsourcing sites. #mbcircus

crowdfunded journalism is awesome.

@kathysena An example is spot.us. Its “community funded reporting.” Ppl commission journalists to do deep investigations in hopes 4 change.

John A. Byrne – Editor-in-Chief of BusinessWeek on stage. No slides. Sharply dressed. #mbcircus

“Transactions are the enemy of relationships.” -Byrne #mbcircus

Byrne says we are in stage 4 of media decline: we’re grasping for salvation. Why? the biz model is broken Stage 5 = death/irrelevancy.

@SteveBaker posted his BizWeek story’s topic sentences on Twitter. Asked his followers to finish the grafs. #mbcircus

Story “Social Media Will Change Your Business” is the top posted BizWeek story ever. http://tinyurl.com/2gj3yz #mbcircus

Byrne: The measurement 4 engagement is wrong (time spent.) It should be the ratio bw what we output and what the world gives back in input.

The Business Exchange http://bx.businessweek.com/ – Pure voyeurism. See what ppl are reading, commenting on, etc.

Business Exchange is a huge success with advertisers. Why? its unique, its specialized, & allows 4 microtargeting #mbcircus

RT @mbcircus Byrne predicts three gruesome years ahead in pub industry. #mbcircus

Downside to crowdsourcing: Mob mentality. Can create fallacies via info cascades. #mbcircus

Post to Twitter

Be the first to comment on this story.

No comments yet.

RSS feed for comments on this post.

Sorry, the comment form is closed at this time.



 
RSSFeed


Get Adobe Flash playerPlugin by wpburn.com wordpress themes
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us