Comments on: Social Media Maturity Model: 30 Posts, 30 People, 30 Days

By: About bikini’s, the C.R.M Iceberg and Social Software « Fredzimny’s CCCCC Blog

Wed, 12 Aug 2009 03:51:52 +0000

[...] Michael Idinopulos developed the Social Software Value Matrix, which helped give rise to the Social Media Maturity Model in CRM Magazine that this blogging series is supposed to be tearing to s…. Most companies start by deploying within a single silo and existing interactions. The more you [...]

By: CRM 2.0: limited to campaigns? « Marketingdunia Blog

CRM 2.0: limited to campaigns? « Marketingdunia Blog — Wed, 01 Jul 2009 20:48:16 +0000

[...] on July 2, 2009 In my earlier post on Social Media and CRM integration, I had pointed you to a “great discussion” that is on right now. Now, I am a little unsure. Having read all the posts so far, I wish [...]

By: Social media mesh with conventional CRM- Part 2 « Marketingdunia Blog

Social media mesh with conventional CRM- Part 2 « Marketingdunia Blog — Fri, 26 Jun 2009 12:30:04 +0000

[...] 1. Prem K Aparanji for pointing to this great resource on CRM on the web. Great discussion underway, right now, over a period of 30 days on social media. Certainly the place to visit if you [...]

By: Rachel Happe

Rachel Happe — Wed, 17 Jun 2009 10:04:30 +0000

This is a great idea – love it – and what a great line up of people (I’m biased because I know many of them).

I shared some thoughts on this a few weeks ago – at The Community Roundtable we’ve developed a similar type of framework, interestingly called the Community Maturity Model (see more info at: http://community-roundtable.com/?p=162).

My main criticism of the social media maturity model is that it seemed more like a diagram of the ecosystem and less a framework/tool for management and laying out a roadmap.

I’m looking forward to reading all the other reactions to this!

By: christohper carfi

christohper carfi — Thu, 04 Jun 2009 01:41:29 +0000

spot-on, DrNatalie. spot. on.

By: DrNatalie

DrNatalie — Thu, 04 Jun 2009 00:28:24 +0000

So my post for Wednesday is — CRM has never been customer-centric. I know the diagram has it listed there… but if you examine the heritage of the software- it wasn’t ever about the customer — it was about operational efficiency for the corporation.

And if customers had actually implemented analytical CRM- they’d have the data they’d needed to make CRM customer centric (i.e make changes to the business – make products better and you get less “break/fix it” customer service issues — then marketing and sales conversions are higher cuz product is better… you see the chaing of events… But most places barely got the operational in- many had to trash the installation- CRM failure rates were so B.A.D…

now on the other hand… social media- because the power is in the hands of the customer- is by nature and by design – customer focused. Will CRM vendors “get” this and build applications that are finally customer-centric?

What do you think?

By: DrNatalie

DrNatalie — Tue, 02 Jun 2009 19:50:23 +0000

As former blonde rocket scientist (no kidding I did actually have my own laser, used a high-partical accelerator to blast materails and say… “Wonder what would happen if…”) this seems kinda similar. Only this time I’m not reconfiguring mechanical properties of materials used in jet aircraft or rockets…

This experiment is more like the one Einstein would do- thought experiments… pose something – an idea and bat it around… What’s cool is that we are batting it in cyberspace. Wish Albert where here to participate. He liked to ponder about our societies constructs.

I idea of the crowd creating, storming, norming, pontificating, sourcing, collaborating and to see the patterns that merge, the coalescence of brain candy has got me pretty intrugued!

Thanks for doing this!
can’t wait for 30 days!
natalie