Comments on: Twintern: The New Hot (& Cheesy?) College Job

By: CRM Magazine Blog » What Pizza Hut Knows About Customers #FCF09

CRM Magazine Blog » What Pizza Hut Knows About Customers #FCF09 — Wed, 28 Oct 2009 16:11:56 +0000

[...] company made news early this summer with its search for a Twintern – an intern whose main responsibility would be to create a Twitter presence and alert the [...]

By: Mark Horoszowski

Mark Horoszowski — Wed, 10 Jun 2009 18:52:23 +0000

FYI – pizza companies aren’t the only companies. We are a strategic marketing firm and are hiring a twintern as well.

By: Lauren McKay

Lauren McKay — Wed, 13 May 2009 18:44:08 +0000

Thanks for your comment, Chris. It’s always great to see that companies are listening.

And thank you for providing more insight on the Twintern position. I can’t wait to see what comes out of it. Will the internship evolve into a social media manager-type role?

It will be interesting to see if other pizza companies follow Pizza Hut’s lead.

By: Chris Fuller

Chris Fuller — Fri, 08 May 2009 22:52:47 +0000

Thanks for the article on our Twinternship; always nice to see the debate continued. I want to reiterate the fact that this announcement was in no way a response to recent competitor events – I can see why you might question the timing, but this was a program we had in place for weeks prior. Also, the Twintern will not be solely responsible for handling our social media activities. He/she will simply be our Twitter “persona,” if you will, tweeting from a young person’s perspective on what it’s like to intern at Pizza Hut. We considered going several different directions with this, but in the end we decided to go the Twintern route because we wanted someone who could dedicate 100% of their time to social media, and we thought it was something fun and different that not a lot of companies out there are doing. And the position has generated a lot of enthusiastic responses, with more than 1,000 college students submitting applications for the position.

Our ideal scenario is that this Twinternship will extend beyond the 10 – 12 weeks and turn into a full-time position. We believe in the value that young people can bring to our company, and we wanted a fresh voice who is also passionate about new and emerging technologies to spearhead the initiative. We appreciate your feedback, and know we are committed to the social media space as a company on a broader scale.

Finally, your idea about hearing from our delivery team members is interesting. We’ll take it into consideration as we continue to embrace and participate in the social media landscape.

Chris, Temporary Pizza Hut Tweeter

By: CRM Outsiders » Blog Archive » Social Media as a Ground Floor - The Twintern

Fri, 08 May 2009 19:50:37 +0000

[...] McKay over at CRM Magazine takes a nice look at the concept as it applies to a Twinternship (really?) with Pizza Hut. And while she jokes at the [...]