Consider this an experiment in live-blogging.

We’ll see how it goes.

CoverItLive: Super Bowl XLIII Ads

THE FULL LIST of first-half ads — courtesy of OnlineMarketerBlog.com:

http://snurl.com/b4u07

The Run-Down

Here’s my list for the first half of Super Bowl 2009:

• Bud Light (Meeting): No engagement
• Angels & Demons (Movie trailer): URL (AngelsAndDemons.com)
• Audi (Transporter) – 60 secs.: No engagement
• Pepsi (Dylan, will.i.am) – 60 secs.: URL (RefreshEverything.com)
• Doritos (Crystal Ball): UGC (Crash the Super Bowl) (hat-tip @Scorecard)
• Bud Light (Conan): No engagement
• Year One (Movie Trailer): URL (Year One) Also links to social media (Crackle.com)
• Toyota Venza (Mask): No engagement
• Bridgestone (Potato heads): No engagement
• Fast and the Furious (Movie trailer): URL (FastAndFuriousMovie.net)
• Castrol Edge (Monkeys): URL (EdgeMonkeys.com)

Second Quarter:

• Land of The Lost (Movie Trailer): URL (LandOfTheLost.net)
• Doritos (Power of crunch): UGC (Crash the Super Bowl)
• GoDaddy (Danica): URL, commercial continued online (GoDaddy.com)
• Pepsi Max (”I’m good”): URL (RefreshEverything.com)
• Pedigree (Get a dog): No engagement
• Budweiser (Horse brings branch): No engagement
• Budweiser (Horse love) – 60 secs.: No engagement
• Star Trek (Movie trailer): URL (StarTrekMovie.com)
• Gatorade (Mission G): URL (MissionG.com)
• Cars.com (Confidence): No engagement in commercial, but ad protagonist does have Facebook page
• Hyundai Genesis (Yelling):
• eTrade (Babies): URL (eTrade.com)
• [Good call-out to NBC.com and Hulu]
• Pixar (Up): URL, Verbal ask to go to Disney.com
• Bud Light (Chalkoard): No engagement
• H&R Block (Death): URL (HRBlock.com)
• Teleflora (Talking flowers): URL (Teleflora.com)
• Cheetos (Pigeons): URL with prominent written call-out (Cheetos.com)
• Monsters Vs. Aliens (Movie trailer): URL (MonstersVsAliens.com)
• Sobe (3-D dancing lizards): No URL, but bought Google ads against Monster vs. Aliens and sending traffic to branded Sobe YouTube channel (hat-tip @Scorecard)