Synchronicity: Earlier this morning I was chatting with Paul Greenberg, and our thoughts turned to Microsoft Outlook, Windows Mail Live, and gmail. What we used, what we liked and didn’t like about each, and so forth. Shortly thereafter, I found this article in my reader. Taglocity socializes Outlook — in the sense of being social, not socialism — and I have to say the concept is pretty cool. Granted, it’s kinda sad that a communication tool like Outlook needs to have social interaction plugged in by a third party, but so what? As Avidian’s James Wong will tell you, most people (especially salespeople) work in Outlook already. Why not add some punch to Ol’ Reliable?

Microsoft Outlook isn’t a CRM tool — no email client is, not by itself. Still, integration with Microsoft Outlook is pretty much a requirement for being taken seriously in the CRM biz, especially for SMB products. Making Outlook more useful is not going to make anybody unhappy, and as long as the critical info gets into the CRM system, add-ons like Taglocity can improve the communication aspects of customer-facing jobs. Cool.