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October 7th, 2008 by David Myron

Our publisher, Bob Fernekees, will be moderating the Webinar, “Leapfrog Your Competition in Customer Service,” sponsored by eGain Communications tomorrow (October 8th) at 10:30 am EST (7:30 am Pac). The one-hour session will feature presentations from Dr. Natalie Petouhoff, (“Dr. Nat”), senior analyst at Forrester Research and contributor to CRM magazine (see her columns, “The Scientific Reason for CRM Failure, Part 1” and “The Scientific Reason for CRM Failure, Part 2”), and Don Muchow, senior solutions consultant at eGain.

The Webinar will cover how companies can best their competitors in customer service through “innovations in technology, process, and people,” according to eGain.

eGain has been making some recent headlines. Our recent Service Awards issue (April 2008) recognizes eGain as a vendor to watch in the Web Interaction Management category and our sister publication KMWorld magazine selected eGain OnDemand as a 2007 Trendsetting Product.

We recently featured eGain in our cover story,“ Calling It Quits,” (CRM, August 2008) and our feature story “Jumping Into the SaaS Pool” (CRM, July 2008).

At the end of the Webinar there will be a Q&A session, allowing viewers to submit questions. However, if you have a question for eGain that you’d like Bob to ask, either email me at dmyron@infotoday.com or respond to this post.

To register for this event, go to http://webinars.destinationcrm.com/egain/112/

If you miss it, don’t worry it’ll be archived, but you won’t be able to ask questions during the live event. And, as usual, by attending the live event you have a chance to win a very cool Apple iPod Nano. The winner will be posted here.

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