Immediately upon taking my seat on a flight from JFK to LAX last week, I heard a woman in the row behind me say, “This airline is great. When you want water, you order water on the screen and they bring it to you WHEN YOU WANT IT. You have to pay for food, but being able to order it WHEN YOU WANT IT makes it completely worth it.”

A passenger willing to throw down 8 bucks for an in-flight yogurt parfait really says something about the customer experience.

Now, if only Virgin America could be crying-baby-free…