Comments on: Getting Socialized http://www.destinationcrmblog.com/2008/09/23/getting-socialized/ A blog from the editors of CRM magazine Wed, 07 Jan 2009 13:49:35 +0000 http://wordpress.org/?v=2.7 hourly 1 By: sandy223 http://www.destinationcrmblog.com/2008/09/23/getting-socialized/comment-page-1/#comment-31 sandy223 Mon, 29 Sep 2008 20:31:54 +0000 http://www.destinationcrmblog.com/?p=261#comment-31 User adoption has long been a major problem bedeviling enterprise CRM deployments and, while this might sound somewhat simplistic, the key reason for this is pretty straightforward: CRM suites, for the most part, have not been designed with benefits to the individual salesperson top-of-mind. Social-networking functions are, by design, aimed specifically at individuals and can therefore help turn the paradigm of CRM adoption on its head: Users who see the benefits of using a tool are more likely to use it. ------------------- Sandy Romeo http://www.drivenwide.com User adoption has long been a major problem bedeviling enterprise CRM deployments and, while this might sound somewhat simplistic, the key reason for this is pretty straightforward: CRM suites, for the most part, have not been designed with benefits to the individual salesperson top-of-mind. Social-networking functions are, by design, aimed specifically at individuals and can therefore help turn the paradigm of CRM adoption on its head: Users who see the benefits of using a tool are more likely to use it.
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Sandy Romeo

http://www.drivenwide.com

]]> By: Lauren http://www.destinationcrmblog.com/2008/09/23/getting-socialized/comment-page-1/#comment-19 Lauren Wed, 24 Sep 2008 17:23:47 +0000 http://www.destinationcrmblog.com/?p=261#comment-19 Indeed it was Mean Girls! Kudos to you, Mike! Indeed it was Mean Girls!
Kudos to you, Mike!

]]> By: Mike Cichon http://www.destinationcrmblog.com/2008/09/23/getting-socialized/comment-page-1/#comment-18 Mike Cichon Wed, 24 Sep 2008 16:14:16 +0000 http://www.destinationcrmblog.com/?p=261#comment-18 Interesting observation Lauren. I attended Monday's packed Social CRM session presented by Mark Wollen and the interest in social web technology was extremely high. Afterwards I talked to a few of the attendees and from the depth of conversation my impression is that the move toward social web technology is more a trend than a fad. I suspect many companies will find that customer service is an excellent focus point for launching a social CRM initiative because the strength of “social” comes from the strength of the underlying community. Service and support is a natural point where shared interests between companies and their customers come together. It’s much more difficult to build a vibrant community if you start by marketing or selling. Do you find this to be the case? I’ll be looking forward to reading more about social CRM and will look for additional coverage in Destination CRM. For your bonus question, was it Mean Girls? Interesting observation Lauren. I attended Monday’s packed Social CRM session presented by Mark Wollen and the interest in social web technology was extremely high. Afterwards I talked to a few of the attendees and from the depth of conversation my impression is that the move toward social web technology is more a trend than a fad.

I suspect many companies will find that customer service is an excellent focus point for launching a social CRM initiative because the strength of “social” comes from the strength of the underlying community. Service and support is a natural point where shared interests between companies and their customers come together. It’s much more difficult to build a vibrant community if you start by marketing or selling. Do you find this to be the case? I’ll be looking forward to reading more about social CRM and will look for additional coverage in Destination CRM.

For your bonus question, was it Mean Girls?

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