January 19th, 2017 by Sam Del Rowe

Although workforces are becoming increasingly mobile-savvy, they are hampered by outdated processes, according to a report by portfolio and work management software provider Changepoint. The company surveyed more than 800 global project managers, executives, and IT professionals in order to develop a better understanding of how mobile technologies have shaped today’s workforce.

95 percent of respondents reported using mobile technologies for work related tasks, with 35 percent indicating that they bring three to four devices with them to work. Additionally, the study identifies an “epidemic of multitasking,” with 97 percent of team members allocated to more than one project, and 62 percent of managers responsible for four or more projects. Furthermore, 83 percent of respondents say that their organization tracks time. Of those that do not, 81 percent said they would if it were easier.

“We use our smartphone to check the weather, confirm flight info, read the news, call an Uber, or order coffee,” said Eric Bergman, vice president of product management at Changepoint, said in a statement. “Mobile is second nature but some of the most agile, tech-forward businesses still use spreadsheets and paper to collect business-critical data despite its impact on staffing and project decisions.”

January 12th, 2017 by Sam Del Rowe

80 percent of marketing executives believe artificial intelligence will revolutionize marketing by 2020, according to a survey conducted by account-based marketing provider Demandbase, in conjunction with Wakefield Research.

Marketers identified a number of possible benefits from artificial intelligence, according to the results. 60 percent speculated that the technology will yield better insights into accounts, while 56 percent ventured that it will provide more detailed analysis of campaigns compared to current methods. Additionally, 53 percent believe that the technology will be of assistance in identifying prospective customers, and 53 percent said that it will expedite daily tasks.

Nevertheless, respondents noted several potential challenges in adopting the technology. 60 percent expressed apprehension about integrating artificial intelligence capabilities with their existing technology, while 54 percent cited training employees as a source of concern. Furthermore, 46 percent said that there could be difficulty in interpreting the results that artificial intelligence produces.

“As someone who has been studying AI for many years, I’ve recognized the promise of AI and B2B marketing for some time, which makes it really rewarding to see this vision is now shared by marketing executives,” Aman Naimat, SVP of technology at Demandbase, said in a statement. “This data reveals that in order to be successful, marketing leaders need to lead the charge and present opportunities for AI instruction and experience for their teams, to ensure implementing it into their B2B technology stacks is effective.”

January 10th, 2017 by Oren Smilansky

Last week, France introduced a new law requiring that companies with more than 50 employees establish clearly defined business hours, after which employees should not expected be to check their work email accounts. The goal of this, in part, is to reduce the burnout that results from unlimited digital connectivity.

But while easy access enabled by technology certainly has its drawbacks, it’s hard to deny that employees have benefited from its perks. According to a Forrester Consulting report commissioned by collaboration software provider Prysm, for instance, more than 60 percent of enterprise information workers work from home at least once a week. And because these workers are free from distractions, two-thirds of employers reported increased productivity from their telecommuters.

The report suggests that the consequence of not having everyone on the team in the same room, however, is that group interactions are bound to suffer. Still, 83 percent of those surveyed said that with the right collaboration technologies, they could cooperate at full potential regardless of their time and location.

According to Prysm, what is needed is a “cloud-based workspace” that serves as a repository where distributed teams can upload, review, and annotate shared files. These technologies also integrate seamlessly into the existing technology in a company’s stack. Perhaps unsurprisingly, Prysm recommends that companies seek out these technologies, and outline strategies that would help them overcome including time zone, communication,and isolation barriers.

“For a company to succeed today, it must accept that the traditional 9-to-5 in-office work day is a thing of the past. To thrive, companies must provide the right collaboration technologies to support teleworkers, mobile workers and distributed teams,” Paige O’Neill, Prysm’s chief marketing officer, said in a statement. “As the Forrester Consulting study finds, to keep employees happy and flourishing, businesses need to integrate collaboration tools that help their employees feel fully engaged whether at the office, at home or on the go. It’s a collaborate or perish kind of world today.”

January 5th, 2017 by Sam Del Rowe

Mobile advertising spend is set to increase by 24.5 percent year over year through 2020, according to a study by Forrester on behalf of Celtra. Nevertheless, brands are struggling to succeed in the space: the study found that more than 66 percent of advertisers believe that at least half of their mobile advertising efforts are unsuccessful in achieving their objectives.

Moreover, 71 percent of consumers report that at least half of the ads they see in a day are disruptive to their mobile experience. According to the study, advertisers need to pay more attention to the creative of their content to remedy this situation. With just 24 percent of companies citing ad creative as a top priority, the need for improvement is clear.

“Smart advertisers have a significant market opportunity to drive high levels of customer engagement and sustained competitive advantage by leveraging strong creative in their mobile ad campaigns,” sMihael Mikek, founder and CEO of Celtra, said in a statement. “Many brands have yet to realize the full potential of mobile advertising and will benefit greatly by refocusing their efforts on quality and the user experience.  This will ensure that mobile ads are more relevant, less disruptive and, ultimately, more engaging to consumers.”

December 19th, 2016 by Oren Smilansky

We can all argue about who’s going to have the worst travel experience this holiday, but not all flights are created equal, and some airports are better than others. J.D. Power confirms this fact in its North American Airport Satisfaction Study, released last Thursday.

The study, now in its 11th year, measures overall customer satisfaction with domestic airports, drawing from the responses of 38,931 United States travelers in six criteria. These are, in order of importance:

1.Terminal facilities;
2. Airport accessibility;
3. Security check;
4. Baggage claim;
5. Check-in and baggage check;
6. Food, beverage, and retail.

The good news is that, despite a 5-6% increase in traveler volume, customer satisfaction has continued to rise across the board in large and medium airports.

“Many airports, especially the nation’s largest airports, were never built to handle the current volume of traveler traffic, often exceeding their design limits by many millions of travelers,” said Michael Taylor, director of the airport practice at J.D. Power, in a statement. “Yet airports are overcoming infrastructure limits by affecting the things they can influence. Airports are successfully applying technology to improve check-in (+5 points year-over-year), security screening (+3 points) and the food, beverage and retail shopping (+10 points) experiences.”

The findings also confirm my suspicion that trips to and from New York and Los Angeles have the potential to be among the worst ones. Major airports in both of these world-class cities (LAX, JFK, and LaGuardia), ranked among the lowest of the larger airports. I wouldn’t go as far as to agree with Donald Trump who referred to them as “third-world” institutions, but there are a few places I’d rather spend a few hours. Luckily I’ll be going flying out with Virgin, who many would say usually does a good job to make the journey pleasant.



 
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